I often get asked why I started @urbanminerals. The simple answer is that I love cosmetics and I love the environment. Easy please. 🌱 . The longer answer is because I love women and I think all women are deserving of kickass products that actually work, and do no harm to our bodies and natural environment. 🌱 . It took me one full calendar year to create our signature mineral foundations, 6 months of which was purely research. I read my way through countless scientific journals to compile and create a synergistic blend of medicinal herbs which create the pillar of all of our products to date. Chamomile (soothing), Calendula (good for rashes), Aloe Vera (excellent burn care), Sea Buckthorn, (omega fatty acid rich, encourages cell turn over) White Willow bark (source of salicylic acid aka will fight acne on your behalf), Stinging Nettle (detoxifying), Marshmallow root (demulcent that heals skin wounds) and Rosemary (oil balancing.) No petrochemicals. No artificial fragrances or fillers. No bullshit. 😊 . I created it for women because they, we, are deserving of the best. Regardless of skin tone or ethnicity, you deserve only the highest quality natural and organic ingredients that Mother Nature has to offer, housed in natural cosmetics that are going to look amazing on your skin. Easy peasy! . To learn more about our ingredients, head to urbanminerals.ca. The full list of antioxidant, mineral rich, omega 3 goodness is listed there 🌱😘 . . . #herbalism #romanticnaturalist #formandfunction #butisitnatural #hellsya #gogreen #cleanproducts #mineralfoundation #contourpalette #urbanminerals (at The Beaches) https://www.instagram.com/p/BsLZVAWhHxG/?utm_source=ig_tumblr_share&igshid=ai9iaiu4dez6












