Is It Who You Know or What You Know?
In an industry like public relations we focus on building relationships everyday. We communicate, it’s want we do best, and it’s what we study and master in school. But at the end of the day what matters more in this industry, the stills you study or the relationships you build?
Personally I believe that one hand washes the other. You need to build relationships and obtain internships so people get to know who you are and what you are about. But you also need to make sure that you know how to build those relationships. The business is about connection, without a doubt! But you need to know how to present yourself and your company to make that very first connection, whether its and interview or a career fair.
Some may disagree and think its all about who you know and not your degrees, or vice versa.
What is your opinion? Is It Who You Know or What You Know?