Digital Planner – Chicago –Freelance employee at BET Network (expires 2/3/2017)
Seeking full time freelance Digital Media Planner that will serve as an owner from start-to-finish as a digital media planner/account manager for our active digital media clients. This will include digital media strategy, planning, buying, reporting and optimization. This candidate will also be responsible for overseeing and implementing digital production elements for media placements.
· Manage day to day ad ops planning, optimization and media implementation relationships
· Develop and manage campaign deadlines and create media plans for RFPs and new business development
· Report and optimize digital campaign platforms: desktop, mobile , social and VOD as well as, manage client KPI' s for delivery
· Monitor client budget pacing
Desired Skills and Experience
Ideal Candidate Background
· Should be inspired by the evolution of technology and its implication for media and communication, especially as it pertains to marketing
· An efficient multi-tasker who thrives in a constantly changing environment
· Detail-oriented, organized and able to meet deadlines
· Microsoft Office (PowerPoint, Excel)
· Buying, ad serving, and reporting system (DoubleClick for Advertisers [DFA], Smart Planning and MediaMind, or PointRoll) (optional but beneficial)
· Google AdWords, basic analytics (Google Analytics), comScore, effective measure
· Knowledge of RTB, DSP buying and new technology in digital media as well as experience with social media activations.
· Excellent written and verbal communication skills
· Solid knowledge of media math and terminology required
· 2+ years in digital/interactive media (planning or buying) in an agency or client-side
· B.A., or equivalent education and/or work experience with an emphasis in advertising/marketing/statistics a plus
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