Aug 17, 2018
Hotstar’s big revenue bet: India’s largest streaming service eyes income from not one, but two sources
Hotstar’s big revenue bet: India’s largest streaming service eyes income from not one, but two sources
While its subscription model looks to target the offerings of rivals like Netflix, the company sees its free ad-driven offering challenging two other global giants.
Indian video streaming service Hotstar sees its blended revenue model that relies on both subscription fees and ad sales as a winning formula in India’s fast-growing market, home to tens of millions of price-sensitive new…
View On WordPress