How to Use WooCommerce Effectively to Promote Brands
How to Use WooCommerce Effectively to Promote Brands
An open-source e-commerce plugin for WordPress is known as WooCommerce. The small, as well as large-sized merchants, can use this WordPress plugin to promote their brands. It was launched in 2011 and due to its simplicity, this plugin has got popularity among the online merchants. Some essential benefits of this WordPress plugin are that it is free, it is professional, it is secure, it provides analytics of your products and services, it offers a lot of flexibility and it has a lot of customization options. Some essential tips to use WooCommerce to promote your brands are explained below; Personalize The Experience: If you want to get success in your business, you will have to give importance to all the customers. By providing a personalized experience to the customers is the best way to give importance to your brands. For this reason, you should try to send notifications of the new products to the customers, you should send notifications of the discount offers to the customers and you should also send notifications of the special offers to the customers. With the help of WooCommerce application, you should also try to make the buying and selling process convenient. You should also try to provide personalized content to the customers. Some essential tips to provide personalized content to the customers are to identify the interests of the customers, you should share content about significant events and you should also try to share some informative posts for the audience. Provide Discounts: If you want to win the trust of the customers, you should try to provide some discount offers for the customers. You can easily provide these discount offers with the help of the WooCommerce plugin. You can use a toolbox of the WooCommerce plugin and you can generate the discount codes and flash sales with the help of this plugin. Most of the brands are increasing 10-30% of their sales just by generating discount coupon codes for their products. In the WooCommerce plugin, there are lots of ways to provide discount offers. First of all, you can generate the discount offers on different products by using Smart Coupon Extension. Secondly, if you have a list of the emails of your customers, you can use its YITH WooCommerce Coupon Email System tool. With the help of this tool, you can send email coupons to your intended customers. Use Urgency Triggers: Most of the brands are using FOMO strategy to increase the sales of their products. FOMO means that fear of missing out. To generate this kind of sales offer, you can also use urgency triggers of the WooCommerce plugin. If you use its urgency triggers, it will show some popups on the website. You can give different messages with the help of these popups. For example, if you have shown ‘Hurry Up! Only 20 items are left’, customers will try to buy these products with the fear of missing out this opportunity. According to experts, just by installing a count down timer, you can easily boost up the sales of your products. Now, you just need to play a simple game. You should urge the consumers that they should show hurry, otherwise, they will miss the opportunity. The best tool to show these kinds of popups on your website is to install an extension of XL WooCommerce Sales Trigger. Cross-Sell and Up-Sell: The largest brands in e-Commerce like Amazon are using cross-selling and up-selling to increase the sales of the products. For example, you have different versions of a product. If your customer wants to buy the less-expensive version of the product but you have intended him to buy the expensive version of the product, this is known as cross-selling. On the other hand, if a customer wants to buy a specific product but you have changed the intention of the customer to buy another product, this is known as upselling. With the help of the WooCommerce plugin, you can also increase the sales of your products. Its reason is that WooCommerce plugin allows you to add different products in the basket. While arranging different products in the basket, you should try to provide offers on some products. Send The Newsletters: WooCommerce plugin is also helpful for your business because it is helpful to you to build a relationship with the customers. For this reason, you can also use its email marketing tool to send newsletters to your customers. According to WooCommerce, there are different stages of email marketing. The first stage is known as onboarding. In this stage, you should tell the audience about the different features of your brand. Second is known as lead nurturing. At this stage, you will have to educate the customers about the quality of your products. The third stage is known as sales. At this stage, you will have to send emails to the customers to increase the sales of your products. The fourth stage is known as transactional. At this stage, your customers have bought some products and services like dissertation writing services. You just need to argue the customers to suggest these products to their friends and family members. The last stage is known as behavioural. At this stage, you will have to get an idea about the behaviour of the customers regarding your products. PPC Remarketing: Instead of creating the best quality products, you will face lots of problems to get the attention of the customers. It means that it is hard for you to urge the customers to click on the links and to take further actions. For this reason, you will have to follow some essential techniques like remarketing and retargeting. WooCommerce WordPress plugin is also helpful in this regard. With the help of this plugin, you can easily target those customers who have already shown interest in your products. With the help of remarketing technique, you can send the viewers again and again on your website and you can convert these viewers into the intended customers. To sum up, we can say that WooCommerce is known as the best WordPress plugin to increase the visibility and sales of your brand. Read the full article