#hualuxe

[wassinklundgren]

While shooting for Wallpaper* magazine - where we photographed one of the Hualuxe Hotels in Nanchang - we took the opportunity to conduct our own business meeting in one of their superbly prepared meeting rooms.

[hospitalitybrand-blog]

IHG launches Hualuxe, new brand in China

IHG, Denham, U.K., announced on Sunday that it has signed 20 letters of intent to manage hotels for its new brand for the Chinese market, Hualuxe.  In its press release announcing the brand, IHG highlighted four priorities for the brand with tradition, reflected in F&B offerings; rejuvenation, reflected in the natural surroundings in the public areas and resort-inspired bathrooms; status, reflected in the quality of service; and familiar spaces, reflected in the brand’s facilities for social interactions and business meetings.

“On projected ADR, without a hotel open it is too early to say and it will vary by city but the RevPAR should be between Crowne Plaza and InterContinental. Also, we anticipate over 50% of revenues will come from F&B, so the total revenue and total return is the focus of the brand,” said Richard Solomons, IHG CEO. “Hualuxe is for the busy leaders in business and government that are driving China’s economic resurgence; whose working lives in China’s thriving cities are often stressed. They have intense business schedules, long hours and high expectations to achieve in life. They need a hotel to feel comfortable and familiar but to reflect their status and understand their true needs.”

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