✍️What Is Hype? 👉The problem: Most people don’t understand what hype really is. First, it helps to know that hype is simply a slang form of the word “hyperbole.” Webster’s Unabridged Dictionary defines hyperbole this way: “Exaggeration for effect, not to be taken literally. Example: This story is as old as time.” 👉The key to remember is this: Hype is deception. It is a promise without proof. Hype is then defined as: “Deception; especially, loud, exaggerated promotion or publicity.” Here’s other definition of hype: “Promise without Proof” 👉By this definition, it’s perfectly okay to be enthusiastic in sales or any persuasive medium — so long as there is proof to back up the claims. Without proof, claims are just hype. But with proof, a claim is justified. It becomes a legitimate promise a potential customer can expect to receive should he or she buy the product or service being advertised. ⁉️P.S. What are your thoughts? How do YOU define hype? ✍️Summary of article published www.ryanhealy.com 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #hypedefinition #hype #tipbusiness #marketingtips #newyorkbusiness #hypebeast #business #handbook #BusinessHandbook #Rekling (at Central Park)