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[evgenyrekling-blog]

📚Maslow’s Hierarchy of Needs 👉Physical Stage: This is going to be people in 3rd world countries, people in disaster zones, someone lost in the woods. For the most part, you probably won’t be marketing to this crowd as they have bigger problems (such as staying alive) and they probably have little to no money. 👉The Safety Stage: These are people that would be considered “poor” or “lower middle class”. They live extremely paycheck-to-paycheck and have little-to-no support structure if they get kicked out of their dwelling. 👉The Love/Belonging Stage: These are typically people in the middle class or higher. They have their basic needs met. They live in a decent place, have a decent income, have a decent savings. Typically these people are relatively educated, and have a decent amount of money to spend. This is the level a lot of middle class people in a society will be in. 👉The Esteem Stage: These are people in the upper middle-class and higher. You know someone is in the “Esteem” stage when they say stuff like “I want to DO something with my life.“ 👉The Self Actualization Stage: These are people who’ve accomplished everything they need to. Often people who’ve made their “Fuck You Money“ and no longer worry about things like income or being able to provide for their families. ❗️For 99% of human history almost no one ever reached this stage. ✍️Summary of the article published by Neville Medhora 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #b2b #b2c #BizTip #HowTo #DIY #sales #salesperson #sales #startups #start-ups #startup #SmallBusiness #SmallBiz #SME #SMEs #SMB #maslowshierarchy #needs #newyorkcity (at NewYork Liberty Restaurant Pub)

[evgenyrekling-blog]

📚5 Steps to Help You Order Wine Like an Expert Are you planning business diner? How do you feel when you’re handed the wine list at a restaurant? If you’re like most people, you feel uncomfortable. 🍷🍷Even if you’re no expert, just follow these five simple steps: 👉1. Take your time. A few seconds after handing you the biggest wine list in the world, the waiter will come over and say, “Have you made your selection?” or “Do you need help?” Just look up, smile and say, “You have such an interesting list. It’ll take me a few minutes to decide.” At this point, the waiter will think you know what you’re doing and will leave you alone. 👉2. Decide if you want red or white. So if it’s lunch, go with white. Fish restaurant? White. Steak joint? Red. This single decision cuts the wine list in half. 👉3. Does the restaurant specialize in a certain type of wine? If there are 20 Italian wines listed and five U.S. wines, the owner cares more about Italian wine. Go with it. 👉4. Look for wines you already know — and cross them off, too. Hey, if you can buy the same wine from the corner wine store for half the price, it’s not going to be much fun drinking it at a restaurant, is it? Look for something new. 👉5. Pick two or three. At this point, say to the waiter, “I can’t decide among these wines” — and, wait, the next sentence is the key. Do not say, “What would you recommend?” Sad to say, in many cases, the waiter really doesn’t have a clue and will simply choose one. ✍️Summary of article published on www.guides.wsj.com.com Follow @business.handbook for daily posts! #business #handbook #BusinessHandbook #emailmarketingtips #businessmen #orderawine #tips #tipbusiness (at South Beach, Miami)

[evgenyrekling-blog]

📚“Companies without PROFIT the same as fish without WATER” ✍️–Evgeny Rekling – 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #tax #economy #investing #financial #budget #bonds #debt #FinancialAdvice #FinancialNews #productivity #profit #smallbusiness #entepreneur #hsespb (at НИУ ВШЭ в Петербурге #hsespb)

[evgenyrekling-blog]

📚Marketing funnel. 👉Look at these five stages on the picture. 👣Follow @business.handbook for daily posts! #business #handbook #BusinessHandbook #businessmen #businestips #marketing #markengtips #marketingfunnel #funnel #salestips #salesfunnel #businessinwashington (at Washington, District of Columbia)

[evgenyrekling-blog]

📚5 Reasons Why Running Is the Perfect Sport for Entrepreneurs 👉1. It's cheap and easy Every bootstrap entrepreneur can appreciate something that's cost effective and doesn't make us dependent on someone else's schedule. If you own a pair of running shoes, you can be a runner. 👉2. It's energizing Cash may be the fire that keeps an enterprise alive, but the entrepreneur's personal energy is the oxygen. Without a sense of enthusiasm and passion, the founder will fail to inspire confidence in employees, investors, vendors, customers... not to mention the worried spouse. I've found that the sleep is fitful because I'm not as tired. Sometimes I find myself running just to make sure that I get a good night's sleep 👉3. It relieves stress Entrepreneurs face pressure from all directions, and the tension can be overwhelming. Running doesn't make problems disappear, but it can create rare, solitary moments to gain perspective. 👉4. It provides moments in nature Too much of life is spent in windowless, air-conditioned rooms that are disconnected from the natural world. A morning run, even if it's in the dark at 5 a.m., helps guarantee I am breathing unprocessed air and interacting with the plants and animals around me. 👉5. It teaches endurance and perseverance In addition to the obvious reminder that scaling an enterprise is a marathon, not a sprint, distance training helps develop the physical stamina required to handle the long hours and travel demands of an entrepreneur. 👍Of course, running isn't for everyone. Some people don't have the ability, the knees, or the fitness levels to run every day, and over the past few years I've taken to biking and swimming a few times a week to give my running muscles a rest. ✍️Summary of article published on www.inc.com Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #sport #runing #entapreneur #entepreneur #entepreneurtips (at Boston Marathon)

[evgenyrekling-blog]

📚“When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders” 👍–Simon Sinek – 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #businessmen #businessquotes #leadership #leadershipquotes #leader #businessinboston #boston (at Boston, Massachusetts)

[evgenyrekling-blog]

📚The 5 Phases of a Project 👉Project Initiation Phase – a project is formally started, named and defined at a broad level during this phase. Project sponsors and other important stakeholders due diligently decide whether or not to commit to a project. Depending on the nature of the project, feasibility studies are conducted. In the construction industry a project charter is completed in this phase. 👉Project Planning Phase – a project management plan is developed comprehensively of individual plans for – cost, scope, duration, quality, communication, risk and resources. A plan for managing identified and unidentified risks is determined as this may affect aspects of a project later on. 👉Project Execution Phase – a project deliverable is developed and completed, adhering to a mapped-out plan. A lot of tasks during this phase capture project metrics through tasks like status meetings and project status updates, other status reports, human resource needs and performance reports. 👉Project Monitoring and Control Phase – occurring at the same time as the execution phase, this one mostly deals with measuring the project performance and progression in accordance to the project plan. Scope verification and control occur to check and monitor for scope creep, change control to track and manage changes to project requirement. Calculating key performance indicators for cost and time are done to measure the degree of variation, if any, and in which case corrective measures are determined and suggested to keep a project on track. 👉Project Closure Phase – A project is formally closed. It includes a series of important tasks such as delivering the product, relieving resources, reward and recognition to the team members and formal termination of contractors in case they were employed on the project. ✍️Summary of the article published on www.project-management.com 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #tax #economy #investing #financial #budget #bonds #debt #FinancialAdvice #FinancialNews #project #projectmanagement #prohectmanager #newyorkbusiness (at New-York, Time Square)

[evgenyrekling-blog]

✍️Too Harsh Emails Your Feedback Emails Sound Too Harsh—Write This Instead 👉LINE 1: SAY SOMETHING FRIENDLY How was your weekend? or I hope this note finds you well 👉LINE 2: THANK HIM OR HER Thanks so much for your [work/thoughts/efforts/time] on this. 👉LINE 3: POINT OUT SOMETHING POSITIVE No one wants to feel like an idiot (or like you think they’re stupid). So, while you don’t want to beat around the bush, it’s important to take the time to point to one strength of the other person’s work. Try, I can see where [whatever positive thing they did] would lead to [positive effect.] For example, you might tell a direct report that you can see how the strategy they implemented would help the team operate better. Or, you might tell a colleague that they did a great job addressing the client’s main concern. 👉BODY OF THE EMAIL: WALK THROUGH CHANGES (AND RESULTS) We decided to go a different direction, because we needed a strategy that prioritized cost-effectiveness, due to budget constraints. Or: You’ll see that we made some changes to the pitch deck, based on feedback from the leadership team. Or even: Along those lines, I’d love to see those changes carried through other aspects of the presentation, because we’d like them to be consistent. 👉LAST LINE Please let me know if I can answer any questions, might seem obvious, it serves a purpose. It makes the whole spirit of your email more collaborative. ✍️Summary of article published on The Daily Muse 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #b2b #b2c #BizTip #HowTo #DIY #harshemail #emalrules #emailmarketingtips #emai #manager #management #managertips #boston #bostonbusiness (at Boston, Massachusetts)

[evgenyrekling-blog]

📚«Creating a brand is great way to build loyalty with your customer» ✍️ -LinkedIN Learning- 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #b2b #b2c #BizTip #HowTo #DIY #consumers #MarketingTips #marketing #mktg #GlobalMarketing #DigitalMarketing #SocialMedia #globalisation #copywriting #ContentMarketing (at New York, New York)

[evgenyrekling-blog]

📚Bloom’s taxonomy usually presented as a pyramid, this classification describes levels of learning, from the most basic to the most advanced: 👉Remember 👉Understand 👉Apply 👉Synthesize and Analyze 👉Evaluate 👉Create 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #b2b #b2c #BizTip #HowTo #DIY #bloomstaxonomy #taxonomy #bloomtheory #tips #tipbusiness (at Los Angeles, California)

[evgenyrekling-blog]

📚Virtual assistant (occupation) A virtual assistant (also called a virtual office assistant) is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office. 👉Because virtual assistants are independent contractors rather than employees, clients are not responsible for any employee-related taxes, insurance or benefits, except in the context that those indirect expenses are included in the VA's fees. Clients also avoid the logistical problem of providing extra office space, equipment or supplies. Clients pay for 100% productive work, and can work with Virtual Assistants, individually, or in multi-VA firms to meet their exact needs. 👉Virtual Assistants usually work for other small businesses, but can also support busy executives. It is estimated that there are as few as 5,000-10,000 or as many as 25,000 virtual assistants worldwide. ✍️Summary of article published www.Wikipedia.org 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #b2b #b2c #BizTip #HowTo #DIY #virtualassistant #assistantneeded #workingremotely #workremote #workinnewyork #newyorkbusiness (at New York, New York)

[evgenyrekling-blog]

📚«The most common mistake in PRICING is setting it based on your cost» -somewhere in LinkedIN Learning- 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #b2b #b2c #BizTip #HowTo #DIY #sales #salesperson #sales #startups #start-ups #startup #SmallBusiness #SmallBiz #SME #SMEs #SMB #boston #price #pricerules (at Business Hotel Boston)

[evgenyrekling-blog]

📚Plan-Do-Check-Act (or PDCA) is one of the key elements in lean manufacturing, or for that matter in any kind of improvement process. 👉Plan. Depending on the project, this may be the largest part of the effort of the PDCA. Define the scope: What problem are you looking at? Define the target: What do you want to achieve? What are your goals? Analyze the situation: Try to understand what the current situation is. Talk to people. Visit the shop floor and observe (#GenchiGenbutsu). Collect data. Develop solutions: What approaches could help you to fix the problem? Select the best solution. 👉Do. Make your changes. Change the shop floor, create the product, actually make it happen. In any case, try to make the Do stick. Create a standard, train the workers, and confirm that they are following the standard even a few days later. 👉Check. Check carefully if it really works! This is probably the most frequently overlooked part of the PDCA. Did your implemented solution actually work? Did you achieve your goals? This is a very serious question. The management attention during a change process on the shop floor will lead to higher productivity and better quality, regardless of what is actually implemented. However, as soon as the management attention has moved on, everything reverts back to the old state. 👉Act. The Act is to decide what to do next. This depends on the outcome of the Check. If your implementation failed to achieve the targets, you have to find out the reason. This will lead to a repetition of the PDCA with another Plan to figure out a new or better solution to achieve your goals. ⁉️Now you have to think about which problem to solve next. Prioritize your problems, pick the most relevant one (usually the one with the best expected benefit for the effort), and start a new PDCA. ✍️Summary of the article published on www.allaboutlean.com 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #tax #economy #investing #financial #budget #bonds #debt #FinancialAdvice #FinancialNews #productivity #productiontips #tips #tipbusiness #tipsforsuccess #pdca #plandocheckact (at Boston, Massachusetts)

[evgenyrekling-blog]

📚Genchi Genbutsu This is a Japanese phrase meaning “go and see for yourself”, which is a central pillar of the Toyota Way, the famous management system adopted by the Japanese car company. Genchi genbutsu is sometimes referred to as “get your boots on”, which has a similar cadence and meaning. It is not dissimilar to the idea behind management by walking about (MBWA), an all-too-briefly popular American version of the same principle. ❗️In at least one important respect genchi genbutsu represents a fundamental difference between western and Japanese management styles—whereas in the West knowledge is gleaned and digested in the office or the boardroom, in Japan it is gleaned on the factory floor. When asked to resolve a problem, Japanese managers go to see the place where it has arisen. American managers generally make their diagnosis from a distance. ❗️There are five golden rules of what calls gembamanagement: 👉• When a problem arises, go to the gemba first—don't try to make a diagnosis on the phone. 👉• Check the genbutsu—the relevant objects—because “seeing is believing”. 👉• Take temporary counter-measures on the spot to resolve the problem. 👉• Then find the root cause of the problem. 👉• Lastly, standardise procedures to avoid a recurrence. ✍️Summary of article published www.wikipedia.org 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #tax #economy #investing #financial #budget #bonds #debt #FinancialAdvice #FinancialNews #genchi #genchigenbutsu #factoryimprovement #factoryprocess #process #japan #tokio (at Tokyo, Japan)

[evgenyrekling-blog]

📚“Knowledge Workers are people who know more about what they are doing than their boss does” –Peter Drucker – 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #businesshacking #businessquote #quotes #businessmen #manager #marketing #management #manager #managertips #workers (at United States)

[evgenyrekling-blog]

📚SWOT Analysis. 👉Strengths - areas you do well or advantages of your organization 👉Weaknesses - areas to be improved 👉Opportunities - external factors that may contribute to your organisation and can build up your strengthts 👉Threats - potential problems / riscks caused by external factors that your organisation may face 👣Make sure you follow 👉 @business.handbook 👈 for daily posts! Evgeny Rekling #rekling #businesshandbook #swot #analisis #businessss #businesslife #businessbuilder #businesssss #tipsgroup #businesstips #businessquote #quotes #swot #newyorkbusinesswomen (at New York Ave, Brooklyn)

[evgenyrekling-blog]

📚Get Out of Your Comfort Zone Fear of failure, rather than lack of ability, drives us to hesitation. For comfort, we trend towards a comfort zone – a behavioral space where our activities are predictable. The benefits are obvious: contentment, low stress levels and a sense of security. The glimmer fades when we breach the boundaries of comfort. Following are the benefits derived and skills required for breaking out of your comfort zone: 👉Overcoming the fear barrier - Rationalizing fear masks the reality of the situation: you are afraid to admit anxieties and dismiss something as not worthwhile. Instead, accept the fear and think of how taking the leap can provide the impetus for growth and learning, or for realising other goals. 👉Customizing the situation - Translate your resolution into specific behaviour. Identify the challenge and find appropriate solutions. There is no one-size-fits-all proposition. Each situation is unique and needs a customised solution. So tweak the situation, take control and get the most out of it. 👉Mentorship - Connect with people who inspire and bring strength of purpose. A mentor will help you adapt to the new situation, motivate, and give you the confidence to push through and achieve your goals. ❗️In conclusion, adaptation takes time. However, a good plan and determination will maximise output potential. Source: Harvard Business Review 👣Follow @Business.HandBook for daily posts👣 Evgeny Rekling #business #handbook #BusinessHandbook #Rekling #businesstips #comfortzone #getoutofcomfortzone #tipbusiness #tips #newyorkblogger #newyork #businessinnewyork @business.handbook (at Sheraton Brooklyn New York Hotel)