#iab tech lab

[businesswireindia]

In a landmark development which further strengthens its domain leadership position, POKKT, India’s and SEA’s leading smartphone advertising platform for mobile games, has completed the Open Measurement Integration Validation Certification with the IAB Technology Laboratory. The integration will enable POKKT’s demand partners to seamlessly track ad viewability and performance across multiple vendors such as comScore, DoubleVerify, Google’s Active View, Integral Ad Science (IAS), Oracle’s Moat, and Pandora etc. With the move, POKKT has also become one of the world’s first ad tech companies to complete the certification.

[oromero50]

AdExchanger | The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of the transaction, like the identity of the seller. The current OpenRTB standard assumes buyers and sellers honestly identify themselves and their intentions – but some shady players took advantage of that honor system. One problem... Continue reading » The post IAB Tech Lab Proposes OpenRTB 3.0 To Create More Honest Auctions appeared first on AdExchanger.

[ampmedianewsletter-blog]

As podcast advertising continues to grow, the Interactive Advertising Bureau (IAB) has developed updated measurement guidelines for podcast networks and marketers to ensure accuracy of measuring downloads and audience sizes.

Read more about the IAB’s efforts here.