#icelebrity

[licensingcorner]

Now, book original licensed character mascots with ‘ICelebrity’

Now, book original licensed character mascots with ‘ICelebrity’

Want to make your child’s party memorable? Want to sport character mascots but often gets confused between real and fake? Don’t worry we have a solution!

After seven glorious years of hard work, competence, and determination, Rooh Entertainment launched India’s 1st celebrity booking hub – ICelebrity.ICelebrity is one-stop e-platform for booking celebrities, models, entertainers, chefs, live…

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[verjokel]

(Final Project; Secrets to going Viral p2)

My second discovery was Psychology Today's article called "Why People Click". I found this article to be interesting because Rosanna Guadagno discusses not only what causes videos to go viral but whether or not the source of the video has any influence on if people are more likely to spread the video.

Guadagno found that a strong emotional response (positive OR negative) caused people to share. These were the three strongest emotions related to "sharability" 

-Funny

-Angry

-Disgusted

As far as source value, Guadagno found that people were more likely to share if the source was from an "outgroup member". For example a student from a different university then the one you were attending