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Final Project;secrets to going viral p5

I decided to look at Isaac's Live Lip-Dub Proposal for three reasons. 

1. As Kevin mentions in his Ted Talks video,COMMUNITY is a huge reason videos go viral. Because Lip Dubs have grown so much I would consider Lib Dubs in general to almost be its own community of videos. They have grown into a whole genre of videos and so if you are going to create and upload a lip dub you already have existing fans. 

2. The article I mentioned in my second post discusses how a STRONG EMOTIONAL RESPONSE causes videos to go viral. This Lip Dub proposal is just that! It is a combination of Joy/humor/love all in one!

3. My last reason is simply this....I LOVE THIS VIDEO! 

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(Final Project; Secrets to going Viral p4)

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(Final Project; Secrets to going Viral p3)

LIP DUBS!!!!

Lip Dubs have become a huge viral phenomenon. For those that don't know Lip dubs are combining lip syncing and audio dubbing to create a music video.  The term "Lib Dubbing" was officially coined in 2006 by Jake Lodwick, the cofounder of Vimeo. The video that I decided to focus on for my final was uploaded onto youtube May 25th 2012 and is called "Isaac's Live Lip-Dub Proposal". As of today this video has been viewed 20,105,943 times!

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(Final Project; Secrets to going Viral p2)

My second discovery was Psychology Today's article called "Why People Click". I found this article to be interesting because Rosanna Guadagno discusses not only what causes videos to go viral but whether or not the source of the video has any influence on if people are more likely to spread the video.

Guadagno found that a strong emotional response (positive OR negative) caused people to share. These were the three strongest emotions related to "sharability" 

-Funny

-Angry

-Disgusted

As far as source value, Guadagno found that people were more likely to share if the source was from an "outgroup member". For example a student from a different university then the one you were attending 

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(Final Project; Secrets to going Viral p1)

Every 1 minute there are 48 HOURS of video footage uploaded to youtube. 48 HOURS!!!

Thats 2,880 HOURS every 1 Hour and 69,120 HOURS in ONE DAY! 

In this version of TedYouth, we hear from Kevin Allocca who watches youtube videos FOR HIS JOB! Kevin Discusses how these four components : Tastemakers, communities & participation, & unexpectedness are responsible for the likelihood of a video to reach viral potential. Watch this brief video with the man who watches youtube videos for a living...

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More BK street art!

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Street Art BK! 

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A book review: Tribes by Seth Godin

Tribes is a book that can literally help anyone and everyone. Wether you are trying to make a difference in the world, or just work on your music career (ie: me) the tools you are given from reading this book are invaluable. Godin discusses how being passionate and truly believing in something is real "marketing". 

I liked how Godin brings up the fact that "tribes" used to be more localized, but now however, because of technology we are able to connect to people through social networking that live on the other side of the planet. Tribes don't have to be made of people with similar geographic locations, but simply from shared interests. 

Another reason I enjoyed this book was Godin's use of real life examples. One example included Mich Matthews, who inspires a "tribe" within the Microsoft company. 

Overall this book definitely inspired me and I would recommend it to anyone who is looking for inspiration, change, career guidance, or overall leadership. 

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Final Project idea

1.     YouTube and the history of viral videos: select a series of videos that have “gone viral” and discuss why.  Be sure to select those that have more than just “laughable” entertainment value.  What makes some videos viral and others not? How do you define viral? Is viral always about numbers of views or can it also be about quality of viewership?

    I am planning to use this concept as a jump off. I am really interested in researching the difference between numbers of views and the quality of viewership. I want to look at videos relating to social change (ie Kony) that became viral and shared by celebrities. I haven't yet selected a series  but I myself am trying to figure out how to get my own videos to become viral and so it is something I have been currently researching.

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#STREETART

I took these while visiting some of the Chelsea galleries!

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Share This! Deanna Zandt...Book Review

I actually was required to read Share This! in my past summer semester for Viral Media Lab, and so it was a nice refresher to go back and read through. I am a huge fan of Deanna Zandt, I think she is a great leader and I really enjoy her Ted Talks videos. I think this is a great (and quick) read for anyone at all connected to the internet, however I think it is especially great for people who are little bit newer to the idea of social networking. I like how the book is extremely comprehensive and gives you exact statistics to go by. Although I am not exactly someone who is "fighting for a cause" I would say that the tools given in this book are universal and so I can use them for my own "kind of cause" which in my case is sharing my music with the world! I would say that the only downfall is that because the nature of social networking progresses so quickly the book is a little outdated as it was published in 2010. Overall though I would recommend it with 2 thumbs up! 

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Celebrity for a social cause: JENNIFER LOPEZ

I wouldn't necessarily say I have a "favorite" celebrity for social cause, but I do love Jennifer Lopez and after doing some research I found that she is involved in quite a few charity organizations. First off, she worked with Amnesty International which is an organization/social movement that works to bring justice, freedom, and truth wherever is needed. They are currently one of the biggest grassroots human rights organization and they have received a Nobel Peace prize for their work. Lopez worked with them to help launch a bilingual website that worked to raise awareness about Mexican Femicide. After Hurricane Katrina Lopez & Marc Anthony made a large donation to Children's Health Fund's Operation Assist as well as encouraged fans to do so as well.  She is also linked to organizations such as "Love Our Children USA" and "MusiCares".

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I celebrities

This will be my blog for my Icelebrity class this semester!