On Day 5 of my 30-Day Content Challenge, I dive into something that’s easy to skip when you're starting out…
but makes all the difference once you get it right:
Figuring out exactly who you’re talking to.
I share the work I’ve done to identify my ideal audience, including two fictional-but-very-real-feeling profiles: Daniel Carter and Rachel Lawson.
These aren’t just made-up avatars.
They’re built from my own experience - the doubts, the fears, the dreams I’ve lived through myself - and refined using tools like ChatGPT and Canva.
Inside this episode: How I built Daniel & Rachel’s profiles from scratch Why “you five years ago” might be your ideal client The reason creating content for someone specific is more powerful than broadcasting to everyone A few tips you can borrow if you’re trying to figure out your own ideal reader, viewer, or listener Whether you’re just starting your online business, pivoting after 40, or tired of feeling like you're shouting into the void - this might be the piece you’ve been missing.
📝 See the Daniel & Rachel profiles: https://affiliatemarketingafter40.com/danielandrachel/ 🎧 Listen to the podcast version: https://link.ama40.com/podcast 💌 Join the Digital Sherpa newsletter: https://link.ama40.com/ama40














