#identity3

[mollyann1]

[mackenziedore]

[benm2-blog]

Maintaining a social media presence can be entertaining yet stressful. With comments and ‘likes’ quantifying influence and success on social media, aspiring to gain affirmation is built into the platforms.

This artifact outlines the presence of online “identities” that can influence individuals and who they are.

[solarreviews]

Women make most purchasing decisions in the home—upwards of 80 percent of them, including home improvement decisions. In addition, women are also often the bill payers in the home. Yet it seems that marketers might not be targeting them when attempting to market residential solar energy. 

Visit SolarReviews to read the full article and learn more about women in the solar industry, and how marketing messages may need a readjustment to ensure future success.