#imedia summit

[carlosgil-blog]

OH SALT LAKE CITY, HOW I MISSED YOU!

[carolewalker]

iMedia Brand Summit: Going "tradigital"

In her opening address this morning at the iMedia Brand Summit, Carole Walker, CEO of Integrity Marketing & Media LLC, spoke of what it means to practice "tradigital" marketing. That is, digital advertising that encompasses the tried and true elements of traditional marketing.

It is an interesting concept, to be sure. For it seems that, as much as digital has and will continue to change the way both consumers and marketers think, there are some fundamental rules to marketing that will never change. However, upon deeper contemplation, I came to realize that while the names of those rules may not have changed, the definitions most certainly have. FULL ARTICLE