Carole Walker

Marketing & Media Consultant   BIO: Carole Walker, a 2007 recipient of Advertising Age’s Women to Watch is a media industry thought leader with expertise in digital marketing and driving integrated marketing communications. Recognized with a 2011...

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Something for dog and cat families...because it works on hair balls too!

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15 overlay maps that will change the way you see the world

The way we think about the world is wrong.

Link to this if ever think that you need some perspective ! ! !

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Stephen Wilkes | on Tumblr - Day to Night, Flatiron, NYC

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Passed by this building three days a week in 2012

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Stephen Wilkes | on Tumblr - Day to Night, Times Square, New Years Eve

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Amazing

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Thank you Banana Republic…for the online coupon code that was 20 random digits long.

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If data is the currency of marketing, he/she that owns the best data for their marketing products/services controls that marketplace.

Carole Walker

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Demand Media's 2012 Selling With Swagger National Sales Conference Kickin' Party featuring Allen Forrest and Lou Lou Malibu.  

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Click here for the first season's videos: http://controltv.networkedpolitics.com/season1/

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iMedia Brand Summit: Going "tradigital"

In her opening address this morning at the iMedia Brand Summit, Carole Walker, CEO of Integrity Marketing & Media LLC, spoke of what it means to practice "tradigital" marketing. That is, digital advertising that encompasses the tried and true elements of traditional marketing.

It is an interesting concept, to be sure. For it seems that, as much as digital has and will continue to change the way both consumers and marketers think, there are some fundamental rules to marketing that will never change. However, upon deeper contemplation, I came to realize that while the names of those rules may not have changed, the definitions most certainly have. FULL ARTICLE

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iMedia Brand Summit, Sep. 2011"Guest Speaker"

Do It Big Or Don't Do It At All

Now that digital sits at the big people's table, the need to deliver brand performance at scale is greater than ever. With large portions of marketing budgets pouring into digital, how can we ensure that we're getting all of the bang we need from those bucks? How do we score genuine Digital Impact?

Join us in beautiful Coronado this September for our 8th annual Brand Summit as we focus on the keys to driving great BIG results for great BIG brands. READ MORE

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Carole Walker honored with the ad:tech Achievement Award along with Geoff Ramsey of eMarketer and Doug Weaver from Upstream Group

ESPN's VP Carol Cruz introduced this year's Achievement Awards right before Arianna's keynote. This year's award went to Mars' Carol Walker,

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How It Feels To Accept The Industry Achievement Award?

Tuesday at ad:tech San Francisco where I saw many old friends, led a really compelling discussion segment (which I referenced last week) and received the very prestigious ad:tech Industry Achievement Award, along with Geoff Ramsey of eMarketer and Carole Walker of M&M Mars.  How can you possibly improve on a day like that?

FULL ARTICLE

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iMedia 25 - 2010 Internet Marketing Leaders and Innovators

Betty White might have Carole Walker to thank for her Hollywood resurgence. As vice president of integrated marketing communications at Mars Snackfood US, Walker leads all marketing disciplines and Mars agency partners in full-contact communications. She heads the planning and execution for iconic brands like M&M's, Snickers, Dove Chocolate, Pedigree, and more. Not to mention, she was behind one of the year's most popular ads: the Super Bowl Snickers spot that featured Betty White indulging in a game of tackle football. FULL ARTICLE

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Digital media’s upside outweighs any downside for brand identities.

Digital media’s upside outweighs any downside for brand identities. A discussion featuring Jane Boulware of Microsoft, Lakish Hatalkar of Novartis, Carole Walker of Mars Chocolate and Mitch Blum of Marketing Drive. FULL ARTICLE

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Carole Walker Hosting ANA’s First Annual Digital & Social Media Conference

The first-ever ANA Digital & Social Media Conference will be a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape.  Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want.  Social media and viral videos have especially exploded in the last few years.   Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue READ MORE

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M&M's Pretzel Finds Social Twist

How does a 69-year old candy brand stay young, fresh and vibrant? For M&M's, the answer is continuous innovation.

In recent years, the candy's maker, Mars, has introduced dancing animated mascots, new colors, new flavors, holiday tie-ins, and personalized M&M's — not to mention M&M's created by consumers that feature words, colors, and even photos. Now M&M's has a new twist: pretzels. Mars is pitching M&M's Pretzel, which contain a pretzel nugget in milk chocolate covered by the famous candy shell, with its "biggest launch in a decade," says Mars VP Carole Walker.Continue reading...

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A Campaign for M&Ms With a Salty Center? Sweet (Ny Times)

FOR those who like a bit of salt and crunch in their chocolate, M&Ms has a new twist on its 69-year-old candy classic. The company put a nugget of pretzel inside its candy, to cater to the growing consumer taste for mixing sweet and salty flavors.

Click here to read the full article.