How an Underground Mail Art Project Wove Through London in the 90s
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thecreatorsproject.vice.com
When most people were still logging onto the World Wide Web through modems, waiting for the interminable dial-up connection, a group of London artists were creating their own communication network. Initiated by curator and artist Matthew Higgs, the collaborative correspondence project, Imprint 93, produced and distributed over 50 works using an office photocopier between 1993 and 1998. It challenged existing notions of art existing in physical spaces and hierarchical structures. It was, in its own unique way, something of a peer-to-peer artistic file-sharing network.
Higgs’ circumvention of the traditional art world’s structures calls to mind Trystero, the underground postal service in Thomas Pynchon’s The Crying of Lot 49. As a recent archival exhibition at London’s Whitechapel Gallery pointed out, Imprint 93 featured a lot of work from artists at the very beginnings of their careers, including Peter Doig, Fiona Banner, Jeremy Deller, Hilary Lloyd and Chris Ofili, amongst others. It was also closely associated with artist-run spaces like London’s City Racing and Cabinet Gallery.
Ofili’s imprint Black from 1997 is especially interesting, considering the deep racial divides of our current times. British by birth but Nigerian by descent, Ofili cut a series of clips from a local newspaper that showed crimes attributed to black suspects. On the prankster end of the spectrum was Martin Creed’s Work no. 88. In 1994, Creed crumpled a sheet of A4 paper into a ball and sent it to Tate Gallery, only to have it returned with the paper flattened inside an envelope, along with a letter rejecting it as an unsolicited donation.
Nayia Yiakoumaki, Whitechapel Gallery’s curator of the Archive Gallery, tells The Creators Project that Imprint 93 was significant at the time, because unlike the Young British Artists (YBAs), who immediately entered the art market upon graduating from university, many of Higgs’ collaborators had different artistic intentions. Though they were friends and school acquaintances of the YBAs, these young artists, like Higgs, were interested in alternative modes of artistic recognition.
“It was an alternative way of circulating ideas through the art world,” Yiakoumaki says. “This is attested by their activities, the way they approached the Imprint 93, and what they did later with actions and performative projects. So, it started from a very small number of recipients and it expanded by word of mouth.”
Higgs routinely asked artists who he should include in the Imprint 93 circulation. It ultimately grew from a handful of artists, curators, and friends to 200 people in the network.
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