Boost your inbound communication through 2-Way messaging
Business Communication until the recent years was just understood as one-way where businesses would just shoot messages to customers without bothering about the reach or their target audience. With the significant focus on Cloud telephony and features that come with it, it has paved way for newer more advanced forms of communications. A simple text message is now the most go to form of communication for businesses.
An increase in usage of smartphones have made it easier for businesses to stay in touch with customers and provide excellent customer service. This gives brand recognition and customer loyalty at the same time.
According to research conducted by IDC, 80% of the people check their smartphones within 15 minutes of waking up. It could be for various reasons like checking the weather, news, work email, messages, online shopping etc. The same research also suggested millennials keep smartphones with them for a whopping 22 hours in a day.
With the dependency on smartphones being at such a high rate, businesses consider SMS marketing to be one of the most successful ways to keep customers engaged and keep the conversation window active.
The smartphone market growth has made 64% of customers preferring text messages as against Voice calls, according to a survey conducted by a leading business magazine. The number of messages exchanged between family and friends on a daily basis is a massive 80 million plus says the survey.
With the response rate so high for messages, it’s only natural that businesses choose this form of communication even though it is one of the oldest form of communication.
2-Way messaging
Now that we know the success ratio for messages vs. phone calls, Cloud telephony providers have taken simple one-way business message communication to the next level and made it more interactive.
Marketers have useful insights given by cloud telephony providers which show that the key to running successful marketing campaigns is by keeping audience engaged with meaningful conversation and not just one-way communication which some even call as information dumping.
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Source: Kaleyra Blog









