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Choose how to safeguard your customer’s privacy through Number masking

With about 2.5 billion smartphone users across the world, the rate of online app markets are growing at a higher wavelength to match the expectations and cater to the needs of these smartphone users. Businesses strive to be on top of their game by providing 100% customer satisfaction. In the age of social media, accomplishing brand loyalty by safeguarding customer’s privacy is a great way to improve business ROI.

Enterprises are focusing more on improving customer experience by providing step by step information to end users. Depending more on technologically sound platforms to bridge business communication gaps is the need of the hour. But how can customers be sure that their numbers are safe in the hands of the third party? Cloud telephony helps businesses address this issue through Call Masking.

Cloud telephony providers help businesses connect with customers on a personal level by providing the necessary tools and platform to engage customers better. While providing customer satisfaction is the chief aim, businesses also need to focus on keeping customer’s data and privacy in mind. There are numerous situations in daily life where customers and other stakeholders need to be connected in real-time in order to achieve successful exchange of information.

Cloud Telephony providers like Kaleyra provide user-friendly platforms that helps enterprises, startups to communicate in real-time through their Cloud-based Messaging and Voice platform.

How is Cloud Voice solutions helpful?

For some businesses, communication can be enabled through messages. But businesses that have the need to connect customers in real-time, Cloud-based voice solutions take the center stage.

It could be for cab aggregators who are trying to connect riders and drivers in real-time to exchange information about location, or to convey the expected eta, etc. For e-commerce businesses, delivery agents can contact the customer to know if they are available to collect the delivery, etc.

But major issue was how to ensure that customer data is safe and privacy is not compromised. We’ve all heard of incidents that involved customers getting troubled by drivers post the trip or delivery agents getting numerous calls on their personal number from customers to accommodate early delivery creating chaos in their work pattern.

To address such issues, Cloud telephony providers like Kaleyra offer Call masking/Number masking as one of the main products to help businesses to safeguard customer privacy and provide them with a secure platform.

Read the full article about Choose how to safeguard your customer’s privacy through Number masking

Source: Kaleyra Blog

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How can you use call conferencing to bridge your communication gap?

A successful business needs effective communication as one of the most important requirements. To increase productivity and keep various stakeholders informed, business communication plays a very important role. As globalization around the world has made it easy for businesses to expand to new markets, the need for a strong communication system is at its peak.

Call conferencing is one such tool which has multiple benefits and helps bridge the communication gap for businesses. Call conferencing creates a platform for your firm to enhance business communication both internally and externally with all your stakeholders by allowing you to always be virtually present, no matter where you are. Creating effective communication is a struggle within itself, but distance and a large organization with an ever-growing customer base, just adds to it.

What is Call conferencing?

Call conferencing allows organizations to stay connected in an effortless and cost-efficient manner. Several people can be connected at the same time through a common number. This facilitates communication beyond geographical barriers and saves added cost of travel and stay. Businesses nowadays are willing to go that extra mile these days and adopt new technologies to achieve effective communication in real-time.

Cloud Telephony and Call Conferencing:

Businesses are now choosing for cloud platform to enable faster communication in real-time and offer 100% customer satisfaction. Most Cloud telephony providers offer Call Conference options through third party plugins or provide as a widget option in the IVR dashboard.

Call conferencing helps resolve queries faster by looping in domain experts on the same call. This enables multi-way conversation between various stakeholders at the same time and increase the chances of first call resolution. It is a great asset when decisions needs to be made with a quick turnaround time. Call conference allows 3 to 3000 people to communicate at any given time. For instance, it could be a small meeting between customer care agent, manager and a customer or it could be a large number of people where information exchange is vase and thus involves a number of stakeholders.

If Call conferencing has major benefits, the underlying Cloud platform supports this feature by enabling seamless communication between stakeholders in real-time.

Take a look at the benefits of Call Conferencing before you opt for the services.

Benefits of Call conference:

Easy-to-use:

Setting up a conference call is super easy and it can be achieved at great speed. For any important meetings, as many as 3000 people can join a single call. This speeds up the process of information sharing since it happens at the same time in presence of multiple stakeholders. Conference calls do not require much set-up thus making it easy-to use. Call conferencing also makes it possible for users to join through landline or via mobile making it one of the versatile options to achieve business goals.

Read the full article about How can you use call conferencing to bridge your communication gap?

Source: Kaleyra Blog

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10 Advantages of using CTI to upscale your call center

Computer Telephony Integration or CTI combines all the latest technologies- Interactive Voice Response, Automatic Number Identification, Voice Conferences etc. into one to make your call center function to its maximum potential. CTI technology provides you the ability to access all your telephone services through a desktop. This not only means that you no longer need a phone to communicate with your clients but also that all your devices- phone, fax, voice mail can communicate with one another. Using a single interface you now have centralized control over all your business communications.

The reason CTI system enhances productivity so significantly is that it enables you to benefit from a wide range of features that were impossible with the traditional PBX systems. It allows you to route incoming calls from customers to the respective agent, place callers on hold, transfer calls if needed and so on.

Here are some advantages of integrating CTI in call centers that will help enhance your customer’s experience without increasing your budget:

Intelligent Call Routing

Through CTI call center software you can route incoming calls to different business lines based on product category, respective departments, degree of help required etc. This allows customers to directly get in touch with the appropriate agent by just clicking on a key press option. You can also control which agent in the department gets the call. Connecting customers to the best support agent ensures that all queries are resolved faster and customers are satisfied. Even when customers click on the wrong number, IVR flow gives them the opportunity to go back and click on the right number. In such a situation, agents can also easily transfer their call to the right department.

Increased Collaboration

Agents can also transfer calls to domain experts if they are not able to address the specific issue or add people on the call if necessary. Moreover, sometimes you need more than one person to handle a situation. CTI solutions allow you to loop multiple experts on to the call, who can together provide the best possible solutions for the customer. Call-conferencing options create a collaborative environment in which agents harmoniously work together to make the call center function at its best and ensure that no customer goes unsatisfied. According to studies, having to repeat their problems to different agents is a major cause of annoyance for customers. Agents can easily leave notes on their monitor for other agents to see. This allows all agents to be on the same page.

Lower costs

Providing your customers full support and care actually costs your company a lost less than losing a customer through bad service. Through CTI call center technology you can make your communication seamless and efficient. As a result, the average duration of your calls is considerably reduced. Automated call backs can also be scheduled for inbound calls. Both these facilities means that you save money per call and hire lesser staff members to run your call center effectively. Moreover, there is no need for additional infrastructure, maintenance, hardware updates and extra phone lines which leads to large cost savings for the business.

Read the full article about 10 Advantages of using CTI to upscale your call center

Source: Kaleyra Blog

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A review of the best Virtual Phone system to scale your business

Looking to expand your business and take advantage of a new market? Do not let logistics of managing a larger customer base stop you. Instead, what if we told you that you could reach more customers with higher efficiency and avoid the hassle of having multiple phone lines at the same time? Through virtual phone systems you can route calls to existing lines anywhere, on any device. This is just one of the many reasons that every business needs a virtual phone system.

A virtual phone number (aka DID number) provides you a platform to manage your global customers, locally. Having a local phone number provides you a two-fold benefit. Your customers would not only think that your business has local presence but, can also reach your firm or any agent, in any department through a single number. From the business’s perspective, you can provide service to customers in their cities from your current location, without incurring any additional expenses.

There are thousands of companies that can provide you these services around the world, but finding the best virtual office system for business out of these is a complex process. To make your work easier, we have undergone several rounds of research and analysis to find the best among all providers for such services. After talking to top executives and understanding all that it takes to scale a firm, we have created a list of the best virtual phone systems of 2018 that can help make this process easier.

Top 10 Virtual Phone System for Complete Call Control

1. Grasshopper

Grasshopper is an easy to use phone system, which is very convenient for employees to learn to operate it. Once you start using its services, everything will be controlled via an online portal. Employees can also get on to the system through their own online portal, app or desktop. From here they can control everything on the system and efficiently manage all calls.

How does it help with scaling? When you are using virtual phone systems, the last thing you want to worry about is understanding how to use it. Being a very user-friendly platform, Grasshopper allows you to easily adapt to its services, making your communication process seamless. This in turn lets you efficiently allocate your time and resources to other aspects of your business that need to be scaled in order to support the expansion of your business.

2. Cloud Phone

Cloud Phone assists you in answering, directing and managing your calls. It allows you to add extensions to route your incoming calls to mobile applications. It also allows you the flexibility of adding your existing number on its systems. In such a way you can not only add more features on to it, but also save money.

How does it help with scaling? When you start using Cloud Phone’s services, it does not mean that your customers also have to starting using a new number to contact you. By eliminating the need to add infrastructure and saving you money, virtual phone systems allow you easily adopt a larger customer base and still provide them with the highest quality of service.

3. Kaleyra

Kaleyra’s intelligent virtual phone system is well connected with a network of operators in over 200 countries, Kaleyra helps you enable communication anywhere of your choice, within no time. It provides a cost-effective and flexible model that allows easy scaling for businesses of all types. Through its remote working capability, you or your employees can manage customers effortlessly. In addition, they give quarantined aged-numbers that eliminate risk of cross-talk. Its extensive technology gives it the capability to handle up to 40 million calls a day.

How does it help with scaling? A system that has such an expansive network, like Kaleyra, allows your firm to scale without worrying about being able reach customers in a particular country. You can get area codes in over 200 countries that will give you a virtual local presence in these areas and allow you to connect with people all around the globe through the same business line. Kaleyra’s services paves way for you to come closer to your customers irrespective of their physical location.

Read the full article about  A review of the best Virtual Phone system to scale your business

Source: Kaleyra Blog

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Virtual Phone Numbers for Small Businesses

Phone numbers and quite literally so many types. In such scenarios, how do you know which type of number suits your business model? What are the things to keep in mind while choosing numbers? This blog will provide you the step-by-step guide helping you choose the right kind of number for your Business.

Virtual Phone Numbers for Businesses provides many advantages to businesses as compared to the traditional fixed lines. To understand the advantages, it is essential to know what are virtual phone numbers and how does it work?

What are Virtual Phone Numbers?

Virtual Phone numbers or more commonly known as DID numbers (Direct Inward Dialing) are numbers that are used to route calls to existing phone lines. These virtual phones numbers for businesses are programmed to forward incoming calls to the number chosen by the client.

These Virtual phone numbers often enable long distance service without incurring long distance charges and for call forwarding services.

Virtual phone numbers or DID numbers do not have any physical lines connected to them. They allow you to manage calls the way you want to and from anywhere.

How does a Virtual Phone Number work?

One of the simplest ways to use a Virtual Phone Number is to route incoming calls. Most Cloud telephony providers give you the option of playing a customized IVR based on your preferences. Use the IVR flow to redirect customers to the right agents. Include detailed options according to the departments at your business such that the customers can choose who they would like to speak and forward the calls to the right agents depending on the keypress entered.

What can Virtual Phone Numbers do for Small Businesses?

Small businesses typically face issues with lack of finance, lack of comprehensive databases, low R and D expenditures, space crunch, insufficient use of Information technology etc. One way to start addressing these issues is ensuring the customers can reach you quickly. It always serves as one of the major advantages when small businesses provide dedicated numbers for the customers to reach them at a faster rate.

By using Virtual phone number services, customers can contact you directly through single number. Most of the virtual phone numbers providers allow you to get dedicated lines depending on the region of your business. This is a major boost to your business. It allows the customer to think that your business has local presence, while you monitor them from any location of your choice.

Having virtual phone numbers is advantageous for your business too since you can avoid the hassle of multiple lines. You can create customized IVR flow, greet your customers and redirect them to the right agent.

Small businesses often face issues with comprehensive databases and tracking the volume of calls received. Virtual Phone numbers resolves this issue quite seamlessly. When businesses choose the virtual phone numbers, all the calls can be routed to the selected phone number. This comes in handy while monitoring call performance. It will give you the exact data on number of calls missed, time-taken by the agent to resolve/answer customer queries/calls. You can listen to call recordings and know the agent performance and the number of minutes spent on each call. This allows you to improve your customer service desk and provide a glitch-free user experience to customers.

Read the full article about Virtual Phone Numbers for Small Businesses

Source: Kaleyra Blog

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The best way to build your Opt-In SMS Marketing list

SMS marketing has quickly grown to be one of the most preferred forms of communication to reach customers instantly. But to reach the right target audience requires businesses to have a readymade list  or more often called as Opt-in list. Opt-in list gives businesses a clear picture on the number of customers who are interested to hear from them about offers, promotions, future campaigns, discount codes etc.

But what if you are a new business and you do not have a readymade list? This makes it difficult to reach customers. If you are a new business  trying to grow your opt-in list, many marketing strategies help you reach larger audience and making them to choose to receive your communication by subscribing to Opt-in marketing list.

SMS marketing is not very easy since it’s a permission-based marketing with customers wanting to hear from businesses about offers, discounts etc. If messages are triggered to the customers who are not a part of opt-in list, customers can actually raise issue about it and sue the business for wrongful communication initiated.

With regulatory compliances making it more difficult for businesses to reach customers, here’s a few tips on how to build your Opt-in SMS marketing list:

1. Email reach

Most of the businesses ask for email addresses of the customers as one of the mandatory requirements to be filled for signing up on their app or website. Businesses can use these email addresses since they have been verified while signing up as a starting place to promote text message marketing. They can promote their text message campaigns by sending emails to customers and asking to Opt-in to enjoy benefits.

Provide clear instructions in the same email on how customers can Opt-in for receiving information about offers etc. from the business. It’s highly important for businesses to highlight the benefits that customers will be able to avail if they sign up for your Opt-in list. For example: Get exclusive user access to discounts, early access in case of future sales etc.

Mention the number and message that needs to be sent from the customer’s mobile number for achieving a successful Opt-in. For instance, mention “OPTIN” to 57676 to start receiving information on offers, future promotions etc.

Read the full article about The best way to build your Opt-In SMS Marketing list

Source: Kaleyra Blog

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The best way to build your Opt-In SMS Marketing list

SMS marketing has quickly grown to be one of the most preferred forms of communication to reach customers instantly. But to reach the right target audience requires businesses to have a readymade list  or more often called as Opt-in list. Opt-in list gives businesses a clear picture on the number of customers who are interested to hear from them about offers, promotions, future campaigns, discount codes etc.

But what if you are a new business and you do not have a readymade list? This makes it difficult to reach customers. If you are a new business  trying to grow your opt-in list, many marketing strategies help you reach larger audience and making them to choose to receive your communication by subscribing to Opt-in marketing list.

SMS marketing is not very easy since it’s a permission-based marketing with customers wanting to hear from businesses about offers, discounts etc. If messages are triggered to the customers who are not a part of opt-in list, customers can actually raise issue about it and sue the business for wrongful communication initiated.

With regulatory compliances making it more difficult for businesses to reach customers, here’s a few tips on how to build your Opt-in SMS marketing list:

1. Email reach

Most of the businesses ask for email addresses of the customers as one of the mandatory requirements to be filled for signing up on their app or website. Businesses can use these email addresses since they have been verified while signing up as a starting place to promote text message marketing. They can promote their text message campaigns by sending emails to customers and asking to Opt-in to enjoy benefits.

Provide clear instructions in the same email on how customers can Opt-in for receiving information about offers etc. from the business. It’s highly important for businesses to highlight the benefits that customers will be able to avail if they sign up for your Opt-in list. For example: Get exclusive user access to discounts, early access in case of future sales etc.

Mention the number and message that needs to be sent from the customer’s mobile number for achieving a successful Opt-in. For instance, mention “OPTIN” to 57676 to start receiving information on offers, future promotions etc.

Read the full article about The best way to build your Opt-In SMS Marketing list

Source: Kaleyra Blog

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Boost your inbound communication through 2-Way messaging

Business Communication until the recent years was just understood as one-way where businesses would just shoot messages to customers without bothering about the reach or their target audience. With the significant focus on Cloud telephony and features that come with it, it has paved way for newer more advanced forms of communications. A simple text message is now the most go to form of communication for businesses.

An increase in usage of smartphones have made it easier for businesses to stay in touch with customers and provide excellent customer service. This gives brand recognition and customer loyalty at the same time.

According to research conducted by IDC, 80% of the people check their smartphones within 15 minutes of waking up. It could be for various reasons like checking the weather, news, work email, messages, online shopping etc. The same research also suggested millennials keep smartphones with them for a whopping 22 hours in a day.

With the dependency on smartphones being at such a high rate, businesses consider SMS marketing to be one of the most successful ways to keep customers engaged and keep the conversation window active.

The smartphone market growth has made 64% of customers preferring text messages as against Voice calls, according to a survey conducted by a leading business magazine. The number of messages exchanged between family and friends on a daily basis is a massive 80 million plus says the survey.

With the response rate so high for messages, it’s only natural that businesses choose this form of communication even though it is one of the oldest form of communication.

2-Way messaging

Now that we know the success ratio for messages vs. phone calls, Cloud telephony providers have taken simple one-way business message communication to the next level and made it more interactive.

Marketers have useful insights given by cloud telephony providers which show that the key to running successful marketing campaigns is by keeping audience engaged with meaningful conversation and not just one-way communication which some even call as information dumping.

Read the full article about Boost your inbound communication through 2-Way messaging

Source: Kaleyra Blog

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Help your customers reach you better through Click 2 Call

Most businesses lose customers due to lengthy processes which involves collecting information about customer, then redirecting them to a landing page and taking it further by asking for more information. This is not only time consuming but leads to a frustrating customer experience which has a negative impact on the brand.

Cloud telephony providers offer internet-based solutions that involves minimum number of steps required to get a call back from customer care agents. It helps nurture leads and converting potential customers in the short span of time available.

But due to the vast amount of information available on website, customers tend to get confused or may have more queries which needs immediate addressal. Customers expect businesses to enable smooth user experience by connecting calls with just a single click. To cater to the needs of these customers, cloud telephony providers offer a unique solution called Click 2 Call.

What is Click 2 Call?

Click 2 Call is a unique cloud telephony solution which allows customer care agents to get in touch with customers as soon as they drop their number on a firm’s website or app. Click 2 Call empowers team productivity with just one click allowing agents to reach customers instantly and convert potential customers to paid customers.

Kaleyra’s Click 2 Call takes this technology one step ahead by providing a browser based extension called Callee that enables high quality voice calls. It allows agents to get in touch with customers whether it could be a helpdesk or through CRM or just your desktop in just a click.

How does Click 2 Call work to connect agents and customers?

Phone calls are still the most preferred form of business communication no matter how much information is available on the business’s website. Customers are still inclined towards having human interaction. With majority of customers now searching via their smartphones, a google research shows that 70% of users get in touch with businesses directly from the search results obtained.

Click 2 Call allows customers to drop their details like name, number and nature of query and submit details with just a click.  The details are then processed and the call is initiated between the agent and customer powered by API that creates a bridge between the end users and allowing real-time communication.

Read the full article about Help your customers reach you better through Click 2 Call

Source: Kaleyra Blog

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Text to Speech: The Next Level of Business-Customer Interaction

Before loading information on what Text to Speech (TTS) can do and how does it take business-customer interaction to the next level, it’s important to know what is Text to Speech in simple words.

Text-to-Speech is a software that takes written text and converts it to speech format. Every day a new voice recognition technology helps improve the usage of TTS to make it sound more human like and less machine-like. These updates works in understanding the natural spoken language and generates speech output with the correct intonation, pitch and clarity such that the user on the other end can understand it easily.

Though Text to Speech has been in the market for quite some time, with the recent focus on cloud-based platform it has gained tremendous momentum. Text to Speech provides high-quality voice service, reduces costs by automating calls and thus contribute to offering a personalized customer experience. According to the latest research, Cloud-based global Text to Speech market is expected to grow at least by 16% by 2022.

Benefits of Text to Speech

With mobile marketing making its headway like never before to achieve customer satisfaction, channelizing it via voice calls is on the rise. Let’s take a look at some of the benefits Text to speech offers:

Text to Speech technology does not impose restrictions that are found in SMS marketing campaigns like character limitations, message regulations of different countries that pose as restriction etc.

It helps reach a larger customer base and helps businesses get more positive feedback.

Millions of calls can be processed automatically with cloud-based platform that can trigger these calls automatically reducing manual intervention and workload.

Research shows operational costs can be reduced by 70% by using Text to Speech software

By using Text to Speech, it’s easier to reach customers in multiple languages spread across different countries. This helps businesses to reach out to customers on a more personalized level.

Text to Speech makes mundane telephonic calls seem more human and interactive. It also helps in building brand image.

Reduces errors by allowing businesses to listen to the text that has been input and provides more accuracy.

Manual intervention is reduced automating most processes thereby allowing support team to concentrate on more important queries.

Read the full article about Text to Speech: The Next Level of Business-Customer Interaction

Source: Kaleyra Blog

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Things to keep in mind when choosing an SMS service provider

SMS messaging was used for the first time in the year 1992. Being one of the oldest forms of communication, SMS is still very much in demand. Even after two and a half decades, text messaging is still the most reliable form of communication. If people want to know their latest bank transaction, keep a track of online product delivery from e-commerce websites, latest update on travel booking, get notified about promotional and ongoing offers etc. SMS is still the best way of marketing.

Every small, medium or large enterprises nowadays know the power of SMS marketing, so choosing the best SMS service provider is the first and the most important step towards running successful SMS campaigns. Most of the SMS marketing companies will promise the best services. But do they actually deliver what they promise?

Is price the only factor while choosing?

Choosing an SMS service provider goes beyond a simple price comparison. To run successful SMS marketing campaigns, it’s dependent on various factors like delivery rate, speed of delivery, uptime, bulk SMS capability, secure platform, customized/personalized SMS, CRM plugins, API restrictions etc.

Opting for the cheapest SMS provider may not suffice the requirements. It might go in a negative way with businesses incurring higher costs than usual. It is very important that prices quoted by your SMS service provider does not reflect on the quality of services provided by them.

Often low pricing indicates a lack of investment in infrastructure, poor network operator connections, incompetent customer support and outdated product features.

Quality sometimes comes with a price and quite rightly so. By trying to cut down on costs, sometimes businesses not only risk higher costs but lose customers too.

Read the full article about Things to keep in mind when choosing an SMS service provider

Source: Kaleyra Blog

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All you need to know about CTI

What is Computer Telephony Integration (CTI)?

Computer Telephony Integration or CTI is a term that describes the technological ability to control the functionalities of your phone systems through your computer. Through CTI software you can efficiently run and easily scale your business communications with your customers, without facing extra operational costs or investing in hardware/infrastructure.

Benefit for customers: When customers call your helpline, IVR will redirect them to the specific department based on their concern. This saves them a lot of time and also makes sure that all their concerns are addressed by experts in the respective domain, leading to a higher satisfaction rate.

Benefit for the agents: Computer Telephony Integration systems will ensure that all the customer's information can be accessed by your agents on a single platform. They can also control calls from their desktops, which means that they no longer have to continuously keep switching between the handset and your CRM software. This makes the process highly productive and allows them to provide each customer with high quality, personalized support.

Benefit for the firm:  Computer Telephony Integration advantages for the business ensure that by investing lesser and saving money, you actually provide more to your customers, increasing your customer satisfaction considerably. It also helps your sales team connect to more prospects easily using click-to-dial and automated dialing. Fostering strong relationships with them through personalized conversations using analytics available in the CRM. This allows them to convert a higher number of leads into sales.

So, how exactly does computer telephony integration work to provide your firm with everything it needs to upscale its call center?

When a customer calls your company’s helpline, your CRM software allows you to access the customer’s information even before routing the call to an agent.

Different key presses are assigned for each department in the firm. The call is then forwarded to the respective departments depending on the specific need of the customer. The CTI software also allows you to control which agent the call is routed to based on their area of expertise, level of experience and availability.

As soon as the call is transferred to the agent, a screen pops up on their desktop, displaying all the relevant information about the customer and their previous call history. They can also view news from other agents who may have come in contact with the customer at an earlier time.

The agent can then use this information to easily solve the caller’s query without making the customer repeat their problem all over again. They can also transfer the calls to experts or add other agents on the call if they need extra help to support the customer. This considerably reduces the time spend on each call and also increase the number of problems that are solved.

Computer Telephony Integration products ensure that your agents have all the resources they need to help a customer. In such a way all your customers receive full support and care at each stage of their purchase cycle. This allows you to retain your customers for the long term and continuously inform them about the benefits of staying with your firm.

Read the full article about All you need to know about CTI

Source: Kaleyra Blog

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A definite guide to building great marketing strategies with VoIP

Your business can only be as successful as the technology and equipment that you use lets it be. Don’t allow Plain Old Telephone Service (POTS) to determine your success. Through VoIP phone service you can combine voice and data through multiple pathways and route the call to any network. VoIP technology eliminated the costs that comes with using POTS and provides a more versatile and efficient service.

A headset and a computer is all it takes to make calls to any number, even if the receiver does not use VoIP phone services. In addition, the recipients will not be aware that the calls are being made to them through VoIP devices using the internet, as they will only be able to see the firm’s number on the caller ID. As a result you can work on-the-go, multitask, take calls from other locations or devices and still depict a sense of professional as your customers would feel that you are in the office.

Business VoIP phone services have rapidly grown over the last few years and now have endless features that make them the ideal choice for business communications all around the world. VoIP is everything and more than your basic telephony system. VoIP services help increase your sales by helping you get the most out of your marketing campaigns. In order to benefit from all the VoIP advantages for business, it is important to understand all its features as it provides so much more than just the ability to call your customers through the internet. Here are some ways in which VoIP can help you build great marketing strategies:

Increase conversation

Creating a product that will change the life of your customers is of no use until your customers know about the product and are persuaded to buy it. Successful communication and marketing directly impact the level of sales in your firm. Many businesses today think that online platforms are the ideal way to reach thousands of clients in a fraction of the time. However, according to Salesforce, telephone outreach has a 8.18 percent higher conversion rate. Through VoIP phone service that requires no additional infrastructure, you can increase the exposure of your marketing campaigns by calling clients wherever they are, for free/at low-costs. Customers see more than 4,500 ads per day on social media. But by putting in the effort to call them you can make sure that they are actively engaging with your product instead of passively scanning through the information you sent.

Read the full article about A definite guide to building great marketing strategies with VoIP

Source: Kaleyra Blog

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Evolution of Cpaas

What is CPaaS?

Short for Communications Platforms as a Service, CPaaS is a cloud-based platform that allows developers to use real-time communication features like voice, messaging and video as part of their own applications or any other internet-enabled application through communications APIs, without needing to add backend infrastructure or hardware.

CPaaS focuses on integrating different applications together to make the communication process complete and more effective. APIs play a key role in enabling this integration. Developers can leverage the flexibility of web and IP-based applications to add communications onto platforms that could never be possible with the traditional communication systems.

Traditionally, real-time communications (RTC) took place through platforms that were built for specific purposes. Take for instant your mobile phone network application on your phone.  With this app you can easily call your network provider in a click. But, why can’t you video chat with a representative through the app if you need them to demonstrate particular functions. With this new technology, companies can structure their communications in a way that best fits their business operations, allowing them to deliver a complete digital engagement to its customers, from just one platform.

The role of APIs

Today, we can use our phones to control the lighting in our room and lock our cars. How is it possible to connect and enable interactions between two different computer programs? Through APIs.

APIs allows different softwares to connect with CRM or even two different devices to connect with each other. Telephony or communications APIs work similarly. They connect apps on your phone or compute with your telephony systems, which can then perform dialing and other functions directly. Before you know it you are flooded with email threads, text messages, skype conversations etc, by having access to all your communications in one place you can keep track of all interactions. The CPaaS APIs give firms the option of affordably customizing and evolving their solutions.

Read the full article about Evolution of Cpaas

Source: Kaleyra Blog

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5 myths about Cloud Telephony debugged

Bridging business communication gaps is the need of the hour. But how many of us are willing to go that extra mile and switch to a more technologically sound platform and ditch the conventional methods? It’s common that any new technology that surfaces will face flak. The major reason for this would be the myths that surround any new technology. Well there’s a reason they are called myths, it’s because when understood right these myths can well be debugged.

Cutting-edge technologies help businesses reach customers seamlessly and solve complex communication issues through simple means. Cloud telephony is definitely one such technology that is innovative and is responsible for taking business communication to the next level. More than one-third of the world’s businesses are making their headway with Cloud telephony to reach out to customers and offer the best of experience their business has to offer. But there are still a few who hesitate to use the cloud telephony software. Here we are helping businesses to debug those five myths surrounding Cloud Telephony services:

Myth 1: Data leak is common

As soon we hear the word Cloud or Cloud service provider, we jump into conclusion thinking data is not secure and data leak can happen. Businesses feel moving to Cloud telephony will put their business data at risk or worse even theft or complete loss of data.

Myth Debugged: The network connections used by cloud service providers are highly secure. Cloud telephony providers use encryption that makes it a secure place to store any data and not worry about data leak. Cloud-based telephony systems can actually help businesses by providing a secure platform to carry out their communications. Though Cloud makes it possible to access your data anytime, anywhere, it is only available to people who have the right permissions and are authorized. Cloud telephony providers normally meet the industry standards to keep data safe by being ISO certified, PCI DSS compliant and Nasscom certified thus making it a much better platform than traditional systems.

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Source: Kaleyra Blog

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Introducing Txtly by Kaleyra

Ever wondered how lengthy URLs look shortened on your social media posts or through messages that is being sent through mobile marketing by brands. How do you fit in a lengthy URL into a 160-character limit of message?

Cloud Telephony providers who offer innovative solutions through messaging and voice platform also offer products which can shorten length URLs. But your normal URL shortener have various limitations when it comes to providing detailed analytics other than just Click through Rates (CTR).

Kaleyra, a global leader in Cloud Telephony known to simplify business communication needs by bridging gaps through messaging, voice and banking platforms introduces TXTLY.

In this blog you will know about what is TXTLY and why most businesses prefer using Kaleyra’s TXTLY over other URL shorteners.

What is TXTLY?

Is it just yet another URL shortener with a fancy name and same old capabilities? The answer is a definite NO!

TXTLY is here to wow the businesses with its features and advantages. It’s nothing less than a powerpack that reaches your inbox.

TXTLY helps businesses manage campaigns and execute marketing campaigns successfully. It helps filter audience by gaining information about browser, device type and brand, operating system, geo-location and message time stamp.

Read the full article about Introducing Txtly by Kaleyra

Source: Kaleyra Blog