<the character of bar around the world>
<the appearance related to culture>
The appearance of the bar is also a reflection of the culture of the society.( The characteristics outlined followed, of course, in any modern, complex culture there will be a wide variety of drinking-places).
In societies where alcohol has traditionally been an accepted, morally neutral element of everyday life - such as the Southern European cultures of Italy, Spain, France and Greece - there is a tendency to favour 'uninhibited', conspicuous drinking places with large windows and open spaces so that customers and facilities can be clearly displayed. space so that patrons and amenities can be clearly displayed. Drinking places physically extend into the environment, overlapping and merging with the everyday world, just as "drinking is as much a part of common behaviour as sleeping or eating" (Martinez and Martin, 1987).
In societies where the relationship with alcohol is more ambiguous and uneasy, and where drinking is a moral 'issue' - such as Scandinavia, Australia, the UK and North America - drinking establishments are more likely to be closed, isolated or even clandestine environments, with solid walls and doors, frosted windows and sturdy screens or partitions ensuring that clients' activities are hidden and controlled (Martinez and Martin, 1987). activities are hidden and controlled (Page et al, 1985).These physical features reflect the equivocal status of drinking-places in societies with what Campbell (1991) calls "an ambivalent drinking culture, characterised by conflict between or among coexisting value structures."