Do you really care about fashion? . It's not that I'm against trends, not at all - I just don't care about them! - I understand that fashion speaks volumes about society and can provide a fascinating insight into history. I enjoy working in the business of clothes but what ever happened to good old-fashioned (pardon the pun) style? Why can't we dress for ourselves? And by that I mean for our brains as well as our bodies. Does everyone really like the go to that one black dress for every party? Or do they wear them because they're the It-shoe of the moment? Why does fashion have to be about looking right, at the right time? For every god for saken fashion blogger I see, there are a hundred women replicating the look. It's boring. I aim to not follow trends. I aim to deliver style over fashion. I aim to make clothes that let you be who you are rather than turning you into something else. I design for what I believe not what the current trends demand. I don't give a damn about what is in or out at the moment do you? #ayushkejriwal #styleoverfashion #boldstyle #indiandesigner #dupatta #sari #usasareeshopping #londonsarees https://www.instagram.com/p/Cj_ARCNsaUX/?igshid=NGJjMDIxMWI=
