There couldn't have been a better filter for it @Instagram @padmanthefilm #PadmanMarketing needs a bow or whoever came up with this idea. What @akshaykumar is doing with his #filmpromotion is phenomenal. From #toilets to #pads we are talking basic necessities and yes! It is relevant to the #IndianInstagram audience. How can footage seeking so called influencers not see this? For the first time in my life, I got the guts to hold it. Yes, a Marketing MBA gold medalist, quite educated, you'd say, but I got liberated only cuz of this drive & everyone making it cool to embrace what's natural. It was a huge necessity! I showed the #instavideos to a 50 year old who went chhiiii. She's changed a bit by now. Cuz, yes! That's the social image we want to change. Just as you bleed when you cut, and just as it's ok to sneeze, cough & release some body fluids, so is period. A potential cradle haven to protect a potential life. That's what kept you cozy when you were snuggling in your mama's tummy. There's nothing gross about it. There's nothing to be embarassed & feel ashamed of. It's high time we accepted. If only as many people aware of bindis, sindoor knew about #sanitarynapkins, #pads, #tampons, no one could have #dared to not have #taxfreesanitarynapkins When there's ignorance, there's manipulation. With education comes a responsibility. To educate others. It's time we saw through these so called celebs vandalizing a renaissance 2018 India needs so desperately. It's Mumbai, and true story, they still stare at me when I don't put the pad packet inside my bag immediately, (as if it's a murder weapon), and continue casually to paytm. And I'm talking the most Posche area of Mumbai; the most cosmopolitan city, India's got. So, yes the educated Indian, with internet and a smartphone needs to REALLY change. Only then they can have a dialogue with their maids, etc. And to tell you the truth, often times, the Kaali Peeli taxi walas are way more sorted than the likes of Dua are. They talk about educating girls, not making them work at 18, not marrying them off so quick, and what not!! It's time to change. (: #PadmanChallenge #padman