#indiareadyaction

[makeupreviewandbeautyblog]

We Indians have so many variety in food And not just spicy but some tempting and healthy dishes as well... I love to relish my healthy uttapam with Mayonnaise.. What your choice? 🤔 #food #indiareadyaction #mumbai #foodblogger #mumbaifoodie #india #uttapam #southindianfood #healthyfood #indianfood #foodporn #foodie #indianfoodbloggers #indianfoodie #foodphotography #foodgasm #instafood #recipe @samsungindia https://www.instagram.com/p/ByC8p68nbma/?igshid=1svs1qszfpbvz

[wertharsh]

@Samsungindia,  #indiareadyaction #vadodara #places (at Diu Island) https://www.instagram.com/p/Bx_phcCFD-r/?igshid=hij093yercza

[wishnwed]

#breakingstereotypes Reposted from @payalsinghal - Here is my video busting the stereotype about all Indian wedding outfits being over the top. Now it's your turn to join the #IndiaReadyAction programme. Make videos and break stereotypes that the world holds about India. See link below to know more: www.samsung.com/in/IndiaReadyAction @samsungindia #Delhi #Culture #IndianWedding #IndianBride #bridesofindia #breakingsterotypes #weddingblog #weddings #IndianFashion #indianweddingfashion https://www.instagram.com/p/BxudiUpliMn/?igshid=8i8eu12dznaz

[varindia]

Samsung has launched a nationwide digital campaign called ‘India ReadyAction’ for empowering Gen Z and millennials in India, by capturing and sharing videos of Real India through their smartphones. Under the month-long campaign, participants are required to capture and share 60-second videos of their vision of ‘Real India’ that will break any stereotypes that may exist about the country in the world.

[5thingswearetalkingabout]

Samsung: India, Ready, Action!

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Map The Real India

Anew Samsung campaign in India via Cheil calls on Gen Z and young millennials to create videos capturing “the true essence of India.”

The month-long campaign will encourage people to create up to 60-second videos of their vision of the “real India that will break any stereotypes that may exist about the country.”

A recent survey conducted by Samsung found several stereotypes about India exist in the minds of foreigners. “To them, the Taj Mahal or river Ganga are the only major tourist attractions in the country, food means spice and curries and entertainment is only Bollywood and cricket. There is little awareness of the other possibilities in real India,” Samsung said in a statement regarding the findings.

Participants can share their view of real India through short videos on themes such as food, places, entertainment, and culture. Participants can shoot videos using any smartphone and post on their Instagram accounts tagging @SamsungIndia, using the hashtags #IndiaReadyAction, #City and #Theme. The videos that participants post on Instagram will be placed on a map of India that is hosted on a Samsung India microsite. This will create a map of Real India, through the eyes of Gen Z and young millennials.

Client: Samsung Agency: Cheil India

(Source: https://brandinginasia.com/samsung-campaign-calls-on-young-people-to-show-the-real-india-to-the-world/)