#indiemarketing

[wmihradio]

Ryan Is Musiq (Ryan Atkins) Human WMIH Radio Indie Feature

[wmihradio]

MIH Wednesday Lexy Badd Live Phone Interview Replay 9 9 2020

[coolwater101]

Guerrilla Marketing vs. Buzz Marketing Which One Work’s Better?

Introduction to Guerrilla Marketing

Guerrilla Marketing is all about executing unusual and unexpected marketing activities in a common or everyday place to

generate a buzz about a certain product or service. It helps you get the name of your business out to as many people as possible. Lots of small businesses are using Guerrilla Marketing because it’s cheap and it lets you attract a highly targeted audience. It could be something simple like putting a posture or an artwork out on the street about your business. Or you can promote your product or service in an on-going event or a concert without seeking permission from the event sponsors.

Introduction to Buzz Marketing

Buzz Marketing as the same suggests is about generating a buzz or getting people to start a conversation about your brand. This buzz could be initiated through blogs, emails, or even by spreading the word at a party. Most brands start their Buzz Marketing campaigns with brand ambassadors. If a celebrity is endorsing a certain brand, everyone will talk about it. Once there is a buzz about it, people are likely to make a purchase. It’s a highly effective strategy for spreading the word about a new product or service. Both large and small companies employ Buzz Marketing campaigns. Cars, technology, movies, fashion, beverages, cosmetics – these are some of the industries that employ Buzz Marketing.

Guerrilla Marketing vs. Buzz Marketing  

Guerrilla Marketing uses a combination of unconventional and nontraditional methods to attract a user’s attention. The goal is to basically get the attention of the user and expose him to the brand. It is hoped that whenever a user sees a sign or a posture, he immediately calls his friends to come and see it. It could be anything unique, strange or even bizarre. Guerrilla Marketing however does not begin online or with something digital. Although it costs less, in some cases the expense could be higher than buzz techniques. For instance, some Guerrilla Marketing tactics require more people which means you have to incur a higher labor cost. Buzz Marketing on the other hand is simple. You could write a few lines about your product, put it on social media and boom, it becomes viral.

Which one’s best?

Wondering which one is better? That’s a tough question to answer. You can always integrate both the marketing strategies, leverage their power and create a memorable impact on your audience. For instance, instead of just performing a flash mob, why not film that flash mob and share the video on social media? That would get you more followers than you could have imagined. Long story short, both these marketing techniques have their own charm to different brands but together, they can maximize your reach. Guerrilla Marketing could be used as a beauty of creating buzz on the ground for capturing the attention of your audience in a target area. With Buzz Marketing, you can let people talk more about your product/service on social media. These two strategies are perfect if you want to create brand awareness or engagement but they are not that famous for generating sales. You might have to put a little extra effort for that. Read the full article

[bethanydennett-blog]

Florence and the Machine meats Meatloaf

Review written for an indie band based in London.

Imagine a Frank Turner, Meatloaf and Florence and the Machine mash-up over some triumphant trumpets and synths, and you've got '100% DIY' Lux Lisbon. With a male vocalist who you could imagine smashing Bat out of Hell, and a female vocalist who could easily be Florence, they're certainly unusual.

The English 4-peice site Fleetwood Mac, Bruce Springsteen and Bloc Party as their influences, which may say a lot about the variation on the album. Playing a self-promoting gig at Scala in London in April, the 4 piece have no manager, no label and no outside funding. I guess that makes the three sold out dates at London Lexington last year all the more impressive. Self-publicised maybe, but you wouldn't think the foursome had little to help making the EP. It's well produced (they did have help on this - Guy Elderfield at Random in Nottingham, UK) and professional sounding with a nice finish to the whole thing. Going from an upbeat beginning with hints of Dog is Dead, to deeper and more intense vocals towards the end makes this a nice album as a whole, rather than a selection of songs. I love the wide spectrum of influences throughout the album, and I think they've been pulled together well.

Download the LP for free here.

[justinmrcrowley]

What is going on in the local scene?

Being in my local music scene, not as a musician, but as a journalist, a manager, and a fan, I have been able to make certain observations that some people might overlook.  My local music scene is very "Do-It-Yourself" and artists book their own shows in the local clubs and do the promotion for them.  The only problem I see with this is that they are all doing the same thing and many are playing to empty clubs and no one seems to stand out above the rest without being in the scene for many years.  For this post, I will focus on the two major areas that I think, with some tweaking, can really help improve a musician's marketing efforts in their local scene and land them more fans.

1. Online/ Social Media

Everyone knows you need a website and most musicians have a presence on the big three: Facebook, Twitter, and YouTube.  Notice I wrote presence and not using because what I am seeing is there is a band profile/ page there but it is only being used to create an event for a show, post some pictures from their last show and announcing any new music they have.  There just isn't much online engagement with fans or even other musicians.  If musicians can understand that they need to create engagement, which means not only answering comments by fans (even some artists somehow neglect to do this) but creating great content to share with fans.  By doing this they will see more fans at shows, better music sales as well as obtaining more fans.  Some examples are contests (give away music or merchandise as the prize),  posting videos of live performances and pictures with fans from the show the night before and asking fans to tag themselves in the pictures as well as posting polls on music and any other music industry related polls and questions.  Ask your fans where they most often listen and purchase music so you know when you release your next song where to have your music.  Post videos or music of the band's influences and favorite artists for your fans.  If you are planning on doing something special at one of your shows, hint about it to your fans in a post or tweet.  Easy and simple but effective ways to engage with your fans in your local scene.

2.  Live Show

An amazing live show is something you will probably remember for the rest of your life whether it is theatrical, has lights and pyrotechnics or just because of the pure sound, energy and play from the band.  When you see a great show you will tell your friends and they will want to go.  In the last year I have only seen one amazing show with lights, effects and background video at the club level that I felt was something to tell others about.  It seems when a lot of bands get on stage they are on autopilot and are just going through the motions with no smiles or facial expressions in addition to standing like a statue with their instrument.  This is where a band needs to get creative and climb above everyone else with their unique live show.  I think a great live show is the quickest way to grow a fanbase and create a buzz around your band.

Here are some suggestions to help your live show.  (Some of these will depend on the club you are playing in)

To start:

-Create a nice banner with your name, logo and website to hang on the stage

-Engage with your fans from the stage

-Smile and look like you are having fun playing

Get Creative:

-Lights, props or a background video running on the screen behind the band while playing

-Remixes, extended versions of songs

-Instrument solos

-Invite musicians from other bands to play a song with your band

Great music is always necessary but a great live show is going to expand the value of that great music by 10 fold.   

In the new music industry there are more ways to make it as a musician than ever before but starting off in your local scene is a great way to test the waters, meet other musicians and industry professionals, develop your live show and build your fan base.  Give your fans amazing content online and then engage with them.  Create a live show that is above the rest and is something that every time you play, fans won’t want to miss it and they will be sure to bring their friends and family with them to see it.

What do you think can help local musicians in your city stand out from the rest?