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Chapter 3 - Doing your book keyword research
When I first started making my books, I did my own research using the Google Adwords Keyword Planner.
To set up a FREE Adwords account go to http://adwords.google.com and click the “start now” button, taking you to Adwords setup page, where you enter your data.
The niche I started with was recipe books. I would typically have an idea like “cake recipes,” and the next step after an idea is to enter that term into Google Keyword Planner and get a list like this:
As there are quite a few cake recipe books, the thing to do is to find a sub-niche in cake recipes, like banana cake recipes.
Now the term “banana cake recipes” gets 9900 searches per month.
That is quite good number to work with and it shows the demand.
The next step is to see how many Kindle books there are to be found using the search term “banana cake recipes.”
Let’s go and have a look in Amazon.com:
As you can, see there are 43 books in the Kindle store.
That is a good number, it will give you a chance to rank with a banana cake recipe book.
Next step: analyze the sales rank of the first 10 books.
You do that by clicking on a book, giving you the details. Under Product details you will the Amazon best sellers rank:
If there are at least three to four books with a ranking of 40,000 or below, then that means that there are sales for this keyword and it is worth creating a book for.
Furthermore, if the number of books on offer is less than 50, that gives you a good chance to compete for that keyword.
Obviously the results for banana cake recipes, shows us that this is not a keyword to go with.
Later on I will show you some niches that you can research to find good book subjects.
Let me show you the best seller rank list for Kindle books; remember, these figures are just a guideline and not an exact science and it only applies to KDP and not to Createspace:
Now you understand the importance of doing good research before you invest your time and effort into producing a book.
So, let’s have a look at what we did:
We did a search in Google Keyword planner that gave us a number of possible keywords plus the searches per month for those keywords.
We then took a keyword from that list. Preferably a keyword with a search count of more than 1,000 in Google Keyword planner.
We looked at the Kindle store in Amazon to see how many books are listed under that search term.
Ideally, you are looking for a short list (less than 50) of highly ranked books.
Now not all books in that list have to have a high ranks, but at least four or five out of the first 10 should have a good ranking which means 40,000 or better.
That shows that these books sell well, and that you also have a good chance to rank your book.
Now for a keyword that I found, researching the diet niche. This is one of the good niches to go with.
Let’s do a search using Ebook Niche Explorer and the keyword “mayo clinic diet”
This looks quite promising. There are only 37 books, quite a number to have a good ranking.
When you look at the income, first book brings in $5,707.00; that looks good.
Then there are some that earn between $3.47 and $978.00, and there is one that makes $8,885.50 per month.
Now if you created a book and published both in KDP and Createspace, then you would make twice what you make on KDP alone.
More good subjects are : keto diet, ketogenic diet, dump dinners cookbook, fermented vegetables
Please remember: only quality will produce good reviews and of course sales.
This is an excerpt from my book: A lazy man’s way to Kindle Riches, you can pick it up here.