Entry 15: Bad Information Design
It doesn't take a rocket scientist to see how poorly this product packaging was designed. Where do I even start? (Pun intended) It looks as though information had bad Indian food and was thrown up all over this. It's never a good thing when it takes the viewer time just to figure out the name of the product. Overwhelming, comes to mind when thinking of a word to describe the information presented here. I would like to direct the graphic artist who designed this to Krug's 3rd law of usability. This is just the front, I can't imagine what exciting information awaits us on the backside. It's something so good that they chose to include (over) with an arrow twice. And the images at the bottom look great since I happen to have microscopic vision. Fantastic job Superthrive, if that's your real name?