Apple, Google and Microsoft are quietly ... steal customer information
Apple, Google and Microsoft are all potential enemies when they inadvertently captures your customer information.
Whether you are a telecom company, bank or retailer, Apple, Google and Microsoft have become the biggest threat.
Although at the time of the original, they are positive and help you work most effectively develop and expand the business, but at some point you will realize that this is a potential enemy when they were inadvertently captures your customer information.
Why do it? When you use these services on the basis of the large technology companies means that you have given to their customer record without even knowing it, while they – the dirty old man than always looking at you as a supply information utopia.
Sooner or later, this potential enemies will also establish relationships to gradually steal your customers.
However, that was only the beginning. Because the software is programmed like Apple’s Siri or Google Now becoming more intelligent and is gradually becoming a favorite choice of the customer. And so, the relationship between you and your customers will gradually fall into the hands of the tech guy there that you never imagined.
They made it look like?
Since Google first launched Google Now in 2012, the company has determined to be the favorite to win customers by improving this application and call it Now on Tap.
Apple is not standing still while continuous improvement and further development of the Siri feature, especially on the iOS platform and expand into applications from third parties. It is fiercely between the two giants has led the software they create become smarter and can easily get the information of the users, invisible data handling these very Important customers
If you do not believe the level of customer loyalty can result in consequences like, take a look at the telecommunications company. Previously, the telecom operators are the owners of many of the most information, but now the situation has changed with the advent of smartphones accounted for.
Perhaps never again earned the network at the mobile phone bill as such, but only survived thanks to 3G services and contracts related to the cable. In fact, they did not know how to fight to win back customers again.
The next name on the list is compromised because the smart guy on the banks with products such as apple pay. Technology vendors are increasing customer confidence even in the field of special payments.
If the financial sector does not take action to change something, the customer will use information technology products and variables other than just bank financial service providers and auxiliary secondary only.
The retailer is under pressure from the company Amazon Amazon Echo preparing to go into operation. This move will make retailers due to the rapid shedding of technology, resonance with the low cost of Amazon prices as well as the brand has been selected to distribute its products. Just can delivery as the customer wants, to grasp the basis of their information is not a difficult job with Amazon.
The giants in the industry like Apple, Google or Microsoft has long been recognized that the communication of customers on its platform will provide them with a reliable information that they dreamed IS NOT need to spend lots of time and cost.
The only solution for the problems that have harmed businesses need apply, which is built for themselves a platform of their own to serve the needs of customers. When establishing its own language operate on separate platforms, you will control and security of customer information in the best way, since not rely at all tech companies.
However, this is very difficult path because most companies do not get the support and knowledge required in technology and information security. But in future, if not change, the company will be powerless to hold client source nature of survival now.
Apple, Google and Microsoft are quietly … steal customer information was originally published on