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Personalization across channels and by touch point, is an imperative for the organization that has made a commitment to provide a personalized experience for their customer, i.e., true one-to-one marketing. At least that’s been the line of thought for the past 7-to-8 years or so. Seemingly flying in the face of this axiom, was a […]
44% of retailers say their margins are negatively affected by handling returns, and 37% of companies cited software as the main impediment in handling Reverse Logistics. Reverse Logistics is not just about the part or the product coming back. There are so many other facets that touch the Reverse Logistics life cycle, and organizations are […]
