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Everyone means no-one
Making tough choices is part of creating a clear strategy, and for many the toughest of all choices is who to target. “Everyone is a potential customer” usually follows a passionate explanation about why the organisation doesn’t want to exclude anyone. “Our sport/product/service should be available for everyone to enjoy…” But the trouble with this is that making it available to everyone, doesn’t…
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2 simple questions for improving impact
Many products & services could benefit from someone asking these two simple questions well before any delivery starts being planned… what’s it for, and how will we know if it worked?
Asking what’s it for – and by extension who is it for – helps to ensure that the product/service/experience is going to fully meet a clearly defined need
Asking how will we know if it’s worked helps ensure that the…
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