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official daine visual archive
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Lint Roller? I Barely Know Her
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Andulka
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$LAYYYTER
if i look back, i am lost
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YOU ARE THE REASON
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Noah Kahan
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let's talk about Bridgerton tea, my ask is open
RMH
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Kaledo Art
"I'm Dorothy Gale from Kansas"
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@customerledgrowth
Teamwork is not a natural outcome of a flat structure
Teamwork is a value and a notion thatās obvious in manyĀ high performance teams. The All Blacks continuous success stems fromĀ a strong culture of teamwork. Meanwhile every year at least one Premier League team struggles when their collection ofĀ expensive talent fails to gel.
Itās no different in business, where strong teamwork is required to meet tightĀ deadlines and bring new products to market.ā¦
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Amazon ecosystem to include Barclays branches
Customer-centricity is at the very heart of Amazonās strategy. The online retailerĀ understands that itsĀ success is driven by creating aĀ pain-freeĀ shopping experience for its customers. Central to thisĀ strategy is an ecosystem of partners that can source and deliver a wide range of products. Interestingly, this ecosystem now includes Barclays Bank branches.
An ecosystem of partners
Withā¦
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Conviction - you can't be customer centric without it
At the heart of any genuinely customer centricĀ organisation is a strong conviction that they will win if the customer wins. This is more than a marketing strategy or even a business priority. Customer-centricity isĀ a passion, a fuel that drivesĀ decisions and guidesĀ actions.
A great example of this is the Virgin brand, driven by the passion of its founder Richard Branson. In a greatĀ blog post,ā¦
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Are you a contagious leader? 2 quick lessons from Jeff Bezos
Fortune Magazine recently published its list of the worldās great leaders. Top of the pile is Jeff Bezos, founder and CEO of Amazon. Their accompanying article gives an interesting insight into the kind of leader Jeff Bezos has become, andĀ how thisĀ maintains Amazonās customer-centric success.
If you donāt have time to read the article, thereās a 2 minute video. If even thatās too long, considerā¦
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Customer understanding: are you getting an outside-in perspective?
Customer understanding: are you getting an outside-inĀ perspective?
One of the 3 foundations of customer centricity is a strong understanding of your target customers. This customer understanding is about more than analysing data. Itās about combining science with the art of customer empathy. An empathy that comes from getting out toĀ see the world through your customers eyes.
The Morrisons approach to customer understanding
A great example of an outside-inā¦
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3 lessons sports organisations can learn from ThisGirlCan
ThisGirlCan has been a success because it has stuck to some clear principles that areĀ about mindset and commitment not the need forĀ big budgets. In a recentĀ interview with Marketing Week, Sport Englandās Tanya Joseph shared some important lessons that canāt be repeated too often.
Understand your audience
Think outside-in
Stick to the plan
1) Understand your audience
Every successful behaviourā¦
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The sporting future is customer-led
The #sportingfuture will be customer-led
Sporting Future ā A New Strategy for an Active Nation
Last week the UK government published Sporting Future, its new strategy for UK sport. This strategy is a very welcome step forward for the sport sector and the UK as a whole.
Sporting Futurehas defined the market opportunity, clear priorities, supporting measures of success and why these choices are important. Without dictating how it isā¦
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Nike's growth fuelled by deep customer insight
Nikeās growth fuelled by deep customerĀ insight
This week Nike announced it was committing $50m to Michelle Obamaās campaign to get American kids more active, citing the high social costs of the āinactivity epidemicā. This commitment is just the latest example of the lesson Nike learned many years ago ā to sustain growth, they must be customer-led not product-led. And when you consider they announced double digit revenue growth in December andā¦
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Inspiring sports photography drives sports marketing success
Inspiring sports photography drives sports marketingĀ success
Eye catching sports marketing requires eye-catching sports photography
Sports marketing is a sophisticated and inspiring art amongst the big commercial companies. In the current world of Instagram and Snapchat, Facebook and Twitter give greater emphasis to posts containing photographs. In response, customer-centric companies like Nike, GoPro and Red Bull have become content producers. Theā¦
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Customer feedback - are you paying enough attention?
Customer feedback is at the heart of a responsive organisation. These organisations are continuously listening to their customers. Listening to what they have to say, and then evolving their offers in response. But listening is more than just collecting up information about what is being said. Itās also about making sureĀ that customers feel like they have been heard.
If youāve ever responded to aā¦
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Twitter photos help bring sports coverage to life - how Team Europe did it
Weāve all heard the advice to include photos in social media streams like twitter, and we know that sport is an industry that produces compelling photography every day. But why are twitter photos important?
The Team Europe Ryder Cup feed has provided a great example of how any team with online followers can use photography in their twitter stream to provide rich and compelling real-time coverageā¦
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The most important marketing decision
The fundamentalĀ marketing decision that each organisation needs to make, is whether theirĀ marketing strategy will be to:
get people to notice what you want to make (this means seeing the customer from a sales perspective)? or
create things that people will notice and talk about (which means seeing the whole organisation from a customerās perspective)?
Customer-centric marketing
Theā¦
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Is your marketing strategy: - to get people to notice what you want to make (this means seeing marketing as a silo'd function)? or - to create things that people will notice and talk about (which means seeing the whole organisation from a customer's perspective)? In this age of infinite choices about how we spend our limited time and money, the customer centric approach is the one most likely to lead to scalable growth
What is your mission...?
What is your mission...? Many organisations fail to align their people to a common mission, because they can't just state their mission but instead have a widely-acceptable mission statement.
āYour mission, should you choose to accept itā¦ā. Many people will climb mountains, swim rivers and cut through miles of red tape when theyāre āon a missionā. Start-ups usually have a powerful mission too, whether its to right a market wrong, or make the world a better/simpler/fun place. Yet too many established organisations fail to align their people to a common mission, because they canātĀ justā¦
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Everyone means no-one
Making tough choices is part of creating a clear strategy, and for many the toughest of all choices is who to target. āEveryone is a potential customerā usually follows a passionate explanation about why the organisation doesnāt want to exclude anyone. āOur sport/product/service should be available for everyone to enjoyā¦ā But the trouble with this is that making it available to everyone, doesnātā¦
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Developing a customer-led brand and experience
Developing a customer-led brand
Starbucks and Dunkin Donuts account for 60% of the US coffee market, yet their brands and approach to marketing are very different. While the Dunkin Donuts brand is closely linked to the products, Starbucks has developed a lifestyle product ā a customer experience positioned as the ā3rd placeā between home and work. How they achieve this has some important lessons for other people-focused serviceā¦
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Insight-led customer retention
āCustomer retention needs to be embedded in the marrow of your organisationā. This is my favourite line fromĀ Paul Gravettās recentĀ post on LinkedIn entitled ātrickle or torrent: how successful is your customer retention?ā. The article explains how an organisation can (and must) boost its customer retention, and while its written for the arts sector itās relevant to everyĀ sector.
What doesā¦
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