5 Reasons You Should Be Scheduling Instagram Posts in 2018 | SCHEDULEIG.COM
1. Get Rid of “Oh Sh**, What Do I Post?!” Moments by Scheduling Instagram Posts
We’ve all been there: you’re wrapping up your day and the only thing left on your to-do list is to post to Instagram, but… you have no idea what to post.
You’re left scrolling through your camera roll, frantically editing images and trying to come up with a witty caption while staring blankly at your screen.
This is the biggest waste of time and should be avoided at all costs.
Chances are, the content you’re creating last minute isn’t going to be your best content. When you’re trying to come up with a post on the whim, you end up posting just to post, instead of posting to align with your Instagram marketing strategy.
By scheduling Instagram posts, you can make sure these “oh sh**” moments don’t happen to you.
Spending just 20 minutes a week planning out your content will save you significant time and effort, and help you achieve your business goals through Instagram because all of your content will be optimized.
2. Schedule Instagram Posts to Save Time so You Can Grow Your Reach With a Hashtag Strategy
One of the best ways to grow your reach and attract new Instagram followers is through the use of Instagram hashtags.
When used correctly, hashtags can help you increase the engagement of your post, but you can also strategically use hashtags to get the attention of potential new followers.
Once you’ve done your research and found the right Instagram hashtags for your business, you can organize them by category or “content bucket” to use later. You can save them to a spreadsheet, note document or wherever you can easily find them for when you’re ready to post.
By scheduling Instagram posts, you can research and add unique hashtags to each photo, instead of just copying and pasting the same hashtags over and over.
First, sort your hashtags into different categories for the different types of content you post most often.
Using popular hashtags that don’t necessarily relate to the photo tend to make posts look spammy. The key is to use hashtags sparingly and only when they add value.
3. Attract New Followers With a Consistent Instagram Aesthetic
If you want gain more Instagram followers this year, you’ll need to start paying attention to what your feed looks like.
Scheduling Instagram posts ahead of time gives you a better ‘big picture’ perspective of your Instagram feed and social media strategy as a whole.
Take a step back from posting one photo, and look at your Instagram feed as a whole: how do all of your photos fit together? Does it look cluttered? Is there a color-theme? Does it speak to you or your business?
The first impression of your Instagram feed is in the first three rows of your grid, and its aesthetic is your chance to catch your viewers eye within a matter of seconds.
Potential new followers coming to your page want to know exactly what they can expect if they follow you. It’s important that your Instagram aesthetic is curated and consistent, showing off what you have to offer.
4. Spend Less Time Posting and More Time Engaging by Scheduling Instagram Posts
Instagram’s algorithm will continue to change in 2018, making it harder than ever for your content to reach your audience.
Because of this, engagement strategies should be a high priority in your Instagram marketing strategy this year.
Deciding what you’re going to post, crafting a perfect caption and choosing all your hashtags daily can end up wasting an hour of your time.
But if you’re scheduling Instagram posts, you can spend this hour engaging with your audience and building deeper connections with your followers instead.
By creating a workflow for your content creation, scheduling, and posting, you’ll save valuable time each week, while also ensuring that you maintain a consistent presence on the platform.
Engaging your audience includes DM’s to reply to, comments to respond to, and hashtags that you can be targeting to engage with your ideal customer and get new followers.
Simply “liking” or commenting on a potential new followers account can drive traffic to your profile and encourage them to hit the “follow” button.
5. Easily Manage Multiple Instagram Accounts
While managing your own Instagram account can feel like work in itself, managing multiple accounts can become quite the juggling act.
Between making sure you’re posting regularly, engaging with your audience, tracking analytics and responding to DM’s, it’s important you have a fine tuned system set in place.
Scheduling your Instagram posts is a must to manage the madness. Setting aside separate time to schedule out your feeds will also help you make sure you’re applying the right voice and style to each account.
We’ll show you how to create a time-saving workflow for your entire Instagram marketing process, and hold your hand the entire time.
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