Now You Can Schedule Your Posts with the Instagram l SCHEDULEIg
1. Create Instagram posts on the desktop Instead of Mobile.
Thanks to the great number of tools out there, social media management has become much easier than it was a few years ago. While Instagram still doesn’t allow publishing through its web application, there are many tools that allow you to create your Instagram posts on the desktop first.
Creating Instagram posts on the desktop can be a massive time saver. Here’s why:
Creating your graphics or editing your photos on your desktop can be much faster than doing so on your mobile.
Most Instagram scheduling tools save you from the hassle of transferring your graphics and photos from your desktop to your mobile.
With Buffer for Instagram, you can upload your image and schedule a post on your desktop. Then we’ll either automatically post it for you or send you a notification at your chosen time.
2. Create Better Instagram Captions.
Coming up with good Instagram captions is a challenge for everyone, but it’s even harder if you have to write the caption on the fly, every single day.
It’s also often more time-consuming to come up with new content ideas, hashtags, and captions on the spot, instead of sitting down to write them all when you’re in a creative or “writing” mood.
By writing your Instagram captions ahead of time, you can save yourself the daily stress and dedicate your time and energy to other important tasks, like engaging with your audience and building deeper connections with your followers. Using an Instagram scheduler can also help with your Instagram hashtag strategy.
With Later’s Saved Captions feature, you can create templates of your most commonly used hashtags. And when it’s time to schedule, you simply have to select one of your Saved Captions to add it to your post.
Not only does this cut the time you spend writing your hashtags and captions, but it can help increase the reach of your posts as well. As we learned from the 2017 shadowban scare, posting the same block of hashtags to your posts can negatively impact your engagement. Instead, it’s important to switch up your hashtag blocks and make sure each is a good fit for your post.
Since the Instagram algorithm favors posts with specific, relevant hashtags, a great strategy is to create multiple Saved Captions with different hashtag blocks and to switch them up based on what you’re posting.
3. Cultivate a consistent look and feel.
Crafting several posts at once makes for a unified aesthetic and voice.
Consistent color palettes, hashtags, and captions are important: 60 percent of brands use the same filter on their Instagram posts, according to a Webdam report. Why? Because color affects emotion, which affects behavior.
What do you want people to feel when they see your brand? What tone are you hitting with your captions? Are you achieving an emotional ping with every post?
An Instagram scheduler allows for a bird’s eye view of your creative planning.
4. Find the Best Time to Post on Instagram.
Before you start scheduling Instagram posts, you need to find out more about your followers and target market. When are they online? When are they most active on Instagram? When do they engage with your posts the most?
Because the Instagram algorithm gives priority to posts with higher engagement, the more likes and comments your post receives, the more people will see your post! Instagram also recently updated their algorithm to give more importance to when something is posted — meaning that the time that people post has more influence on what appears on your feed!
So it’s super important to post at optimal times when your followers are most active. Scheduling Instagram posts for these times is one of the best things you can do to grow your Instagram account!
So the big question is, when is the best time to post to Instagram? Well, the secret is that there is no single best time to post to Instagram.
Different audiences will be active at different times, and in different time zones, and content will perform differently depending on a variety of factors. In general, however, Instagram users are very active in the morning, at lunchtime, and in the evenings.
To find your personal best time to post on Instagram, you can use Later’s Best Time to Post feature, which automatically calculates your 7 top posting times based on how much engagement your posts get.
5. Ensure you’re posting consistently.
Consistency plays a key role in social media success. When you’re consistently and frequently publishing new content, your audience will learn what to expect from you and when it’ll be posted.
Keeping a consistent schedule makes sure you maximize engagement without hitting any lulls or stretches without updates.
A few years back, Union Metrics put together data on brands and Instagram and it found that most brands post to Instagram daily — the average was in fact 1.5 posts per day. Another interesting learning from Union Metrics’ study was that there was no correlation between increased frequency and lower engagement, so brands that posted multiple times per day didn’t notice any negative effects.
The lesson here is that consistency is key for Instagram success. By scheduling your posts ahead of time you can ensure your profile is always filled with fresh new content.
6. Quick Schedule Your Instagram Posts.
After you’ve spent time finding the best time to post on Instagram, collecting Instagram content, and planning your feed, the last thing you want to do is spend a ton of time actually scheduling your posts. Manually entering the time to post for every single Instagram post is not only boring, it’s unnecessary!
Creating your own Instagram queue based on your best times to post makes your life a lot easier — you just have to select your posting times once, and then when you queue up your Instagram posts they will automatically be scheduled for your desired timeslots.
To Quick Schedule Instagram posts, you’ll want to start by creating your Instagram queue on the “weekly” tab of Later’s content calendar. To create your queue, simply double-click on the timeslot that you’d like to add, and a grey box will appear. To adjust your time, just drag the timeslot to the desired time.
Now that you’ve created a queue of your personal best times to post, you’re all set to Quick Schedule your Instagram posts! Select multiple photos or videos from your media library, and just drag and drop them at the top of your calendar. It’s that easy!
Click Here To Get 60 Days Free Schedule Your Instagram Post
