Builderfly expert shares here tips & tricks on how e-commerce business can make more money using Instagram social media platform. The steps are easy to follow.
Over one billion users log on to Instagram every month, and 50% of those utilize the popular image app every single day. With the addition of shoppable posts and stories on Instagram, those 500 million users can now easily become your customers.
As per the Facebook study, nearly 70% of Instagram users find new products using the Instagram App, and over 130 million visitors click on shoppable posts each month.
Not using Instagram to sell your products? It might be a lot easier than you think.
Do you have the following three tools?
Instagram business account
Facebook business account and product catalog
Physical products to sell in your Builderfly store
If so, then you already have what you need to successfully market and sell products right from the Instagram Mobile App. In this doc, Builderfly shows you how to easily set up Shopping on Instagram.
Here’s a quick rundown of some fundamental questions and strategies to help grow your Builderfly business on Instagram.
What Are Shoppable Posts?
Shoppable posts are just like regular Instagram posts, however they add a shopping bag icon or minimum of five product tags directly on the image.
When shoppable posts were first introduced, the posts listed the price and description of products on the images, which tarnished the photographs and made them look like ads. Now, the subtle white shopping bag looks similar to other tags that your Instagram customers are already familiar with, like video, Instagram TV, and carousel posts.
When a user clicks on the shopping bag icon, they’ll be able to view the product’s description and pricing, and then click the link to the store’s website where they can purchase the product.
Because 75% of Instagram users take some kind of action, like visiting a website or viewing ads, you want to make it as easy as possible for them to make a purchase.
Your small number of shoppable posts will stand out among your other posts far more than if you just filled up your account with shoppable posts all selling products on your feed. Build the relationship before you monetize it.