How to Best Use Instagram
Instagram is a unique platform because it provides users a chance to create a visual identity. Itās best used to capture quick moments, which gives followers a chance to interact and keep up-to-date with the brand. Instagram lets users publish easily and quickly!
Using Instagram allows users to visually:
Showcase products and services
The most important thing to remember when using Instagram is to know what content theme you are going for. Knowing the brandās objective can help utilize this platform to bring users in. Ā Alicia Johnston explains how Dunkin Donuts does this effectively. Using the season to itās advantage, Dunkin Donuts finds a creative way to draw customers in!
Image source: Alicia Johnston
Itās also important to remember that users arent limited to pictures, and are encouraged to add a diverse mix of posts that will ultimately strengthen the account. There are plug-inās available in multiple app stores such as Boomerang, which allows users to create looped videos and Epicgram which give a classical music filter to posts.
Regarding posts, itās also important what types of filters are used too!
Image source: Buffer Social
According to Buffer Social, this graph shows the filters usage vs the effectiveness of each one. No filter (Normal) seems to be the most popular. Lo-Fi is often used by larger brands, which on this graph is between no filter and X-Pro II.
Instagramās geo-tagging option allows Balzacās to add to photo map, which is another way to increase engagement with followers. A recent study on Instagram shed light on statistics which have shown that posts which have geo-tagged their photos have a 79% higher engagement! As Balzacās is a business that is slowly expanding, it can encourage users to visit various new locations!
