May 18
How to Identify Affiliate Fraud: Key Signs, Impact & Prevention Strategies
Consider a fast-growing ecommerce brand with strong organic traffic and a well-run affiliate program. Revenue looks solid every month, but one odd trend appears: a mid-tier affiliate suddenly becomes the highest contributor, while trusted, high-quality partners stay flat.
At first, it feels like a performance win.
However, a closer look reveals the truth.
Most of those “affiliate-driven” traffic was from users who were already interested to buy from the brand. At the last moment, the credit shifts to the affiliate — even though they didn’t bring in a new customer. To burst this bubble, focus on what really adds value.
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