#integrated campaign

[adstuffonstickeys]

[seanwrote]

INTEGRATED CAMPAIGN: Your favourite local delights now come with a (less than delightful) twist. This is the main web film in a fun series. For other films and the full case study, CLICK HERE

[seanwrote]

SOCIAL MEDIA CAMPAIGN: Gen Z are hooked on speed-watching. It's time we pressed pause on their HIGH-SPEED ALGORITHM

[seanwrote]

INTEGRATED CAMPAIGN: What's the most important role that a parent plays? ALL OF THEM

[iamcolinkoh]

Standard Chartered x LFC – Stand Red Great things have small beginnings.

Full disclosure: I'm not a football fan. But my client and bosses are. So they thought it'd funny to get me to create a global brand campaign to unify the Standard Chartered and Liverpool FC sponsorship.

Turns out, the solution is hidden in plain sight and the rest is history. 'Stand Red' has officially been adopted by Liverpool FC and will be driving all their campaigns in the future – reaching millions of fans around the world with a unified, yet versatile belief.

The result: a massively happy client, an extremely grateful football club and very proud me (who remains clueless about football).

Impact

Unified all Standard Chartered’s LFC sponsorship efforts 

Reached 580 million LFC fans around the world

'Stand Red’ is now global and has evolved to fit different markets’ needs

[smallscreengifs]

[vermilioninsight]

Squarespace taps renowned photojournalist for powerful Oscars commercial

http://mashable.com/2016/02/24/squarespace-photojournalist-oscars/#GV6Dhcj858qx

"When I was young, I grew up in rural Iowa, where I didn't know anyone who travelled — or had a passport even. I had never seen the ocean," Guttenfelder told Mashable. "No one tried to hold me back. It's just that there was no view of the world where I grew up."

That unlikely trajectory was a story that Squarespace's creative team wanted to emphasize in the spot after holding extensive interviews with Guttenfelder to get a sense of his life and career.

"We've always been big fans of David Guttenfelder and, surprisingly to a lot of people, he has a pretty massive following," said Squarespace's chief creative officer David Lee. "When we found out he was on Squarespace we put two and two together and decided the Oscars would be a great time to tell his story in a really cinematic way."

The commercial, created by New York-based ad agency Anomaly and directed by 300: Rise of an Empire's Noam Murro, will be accompanied by a website built especially for the campaign that will showcase some of Guttenfelder's most impactful work alongside documentary-style audio clips of him explaining the circumstances behind each one.

The ad will cap off a new campaign strategy for the website builder that is built around so-called "cultural tentpoles" like the Golden Globes, the Super Bowl, the Grammys and now the Oscars. Already this year the company has worked with comedy duo Keegan-Michael Key and Jordan Peele for a Super Bowl live commentary and rising soul star Leon Bridges in an ad that aired during the Grammys.

[unionmetrics]

Image source: The Found Animals Foundation.

Friday Reads | A quick collection of the best things we’ve been reading this week. This week it’s all about running a great campaign. 

How to Create an Unforgettable Integrated Campaign by Jessica Gioglio [Convince and Convert]

Not everyone has Oreo’s resources, but it’s always inspiring to see a clever and well-executed campaign across platforms and in the real world.

9 Word-of-Mouth Campaigns That Rocked by Jim Dougherty [from Cision]

“In 2015, social networks have demonstrably changed the word-of-mouth distribution model. 47% of all U.S. adults use Facebook daily, 25 times the number of total daily social media users a decade earlier. While Jonah Berger’s research in Contagious: Why Things Catch On indicates that face-to-face word-of-mouth is more effective than social media word-of-mouth, social media is not an insignificant contributor to word-of-mouth ‘buzz.’”

Emphasis added.