Intelligence originally tomorrow: The ones that were not seen clearly are cloudy
This hot back of lively and outstanding intelligence, the cloud and mist is very heavy, and does not seem as only fresh and beautiful like that as its surface. It is another concept foam on earth, this miracle that or demonstrate another one and surf the Net, it could be successful that this depends on its commercial mode
Not long ago, on one summit forum that Tsing-Hua University held, as reporters asked honoured guest's financial economics lifetime professor Chen ZhiWu of Yale University on Taiwan: China will need the market in 2010, besides food, accomodation, and transportation, what fields merit special attention?
He has pondered for a moment, then draw out two mobile phones from the trouser pocket, answers: "I have 3 Mobile, as soon as Mobile is loud each time, I will see which phone is answered, very worried. Intelligence one that in fact one kind not only can phone, but also can surf the Net now, it is Smartbook in English, China calls the intelligence one. Such comprehensive mobile communication and moving intelligence one working, I believe it will be a consumption hot spot quickly. " He emphasizes, development and popularization of the intelligence one of 2010, will rise with the room rate too fast and become the hot topic equally.
In fact, the heat wave of one of intelligence has already blown on and attacked.
At the beginning of the year, on CES international consumption electronic product exhibition in U.S.A. of Lenovo Group, released the company to move Internet's strategy - " happy plan " formally ,And person who prizes importance of strategy this the intersection of Lenovo and the intersection of intelligence and copies of Skylight. At the meeting, Hewlett-Packard announces too, with this terminal station of a intelligence based on valley song Android operating system of cooperative design of high pass.
Message display from high pass, already more than 15 manufacturers are developing and including intellectual mobile phone and innovative terminal stations based on high open Snapdragon platform of 40 inner balance payment of intelligence at present.
The intelligence of Lenovo and Hewlett-Packard is originally only forerunners among them.
Market demand: The cloud and mist is very heavy
One that is with relevant manufacturer and expert " Run high warmly " Different, consumer but attitude toward intelligence one behave unusual " calm " .
Her name is Lei Chen, Beijing some magazine edit, plan, buy, surf the Net one by one before the about more than half a year, and then choose to hold coins and wait to purchase because of all sorts of reasons, it is a potential buyer of one of the intelligence at present.
When being interviewed by " IT Times " reporter, Chen Lei says frankly, a piece of morphology of this conceptual feeling to intelligence of oneself holds: A little dim. Summarize, her doubt mainly has the following four points:
A. What does intellectual instinct touch the characteristic inclusive or function of the demand of consumer's heart? In other words, movable terminations such as one, intellectual mobile phone, dull and stereotyped computer, MID,etc. are compared with surfing the Net, what does essence of one of intelligence position?
B. This is an extensive question: Will intelligence originally be another movable termination transient guest?
C. As to the thing that the operating system of increasing income that intelligence originally uses at present, still anxious unavoidably: Can its corresponding application software and content service get caught up in the demand?
D. Intelligence is originally only the latest edition in the competition of movable termination, even the mainly pushing away in the manufacturer of intelligence one, it is only Israel too at present " Try " , " market competition " Psychology last products,so,see clearly consumer trend,naturally will hesitate a little.
Before the above-mentioned doubt have not been clear, even if intelligence originally enters the market to sell, Chen Lei's choice is to wait and see.
In the reporter interviews, Chen Lei is extremely representative to the view of one of intelligence.
Manufacturer: Every one has a little trick
It is favorable there must be offices, and must be interests in the leading factor behind the office. Intelligence, originally since born and starting, itself first the intersection of interests and office in fact.
Under moving technical guide of interconnection, IT industry and communication industry move towards integration, this will impel the original interests pattern of two major industry chains to face recombinating. In order to seize the trade words right after merging, mobile phone end and PC end two major interest group that the benefit of the original capital and interest is with clearly demarcated demarcation line, part with headquarter in their own manors, fight at close quarters in moving Internet's market.
In fact, right contest fires the words, but the first large-scale positional warfare takes place in October of 2007. At that time,whose name is at PC for industry chain overlord Wintel the conductors behind the scenes of alliance with under support,computers large be put out copy of surfing the Net to China, with heuristic to move the intersection of Internet and market, I had never expected, Net surfing display original at the last moment originally, moving Internet's market and taking cities and seizing territory, fire the first rifle that the right of words is being fought for.
Data display from research institution DisplaySearch of the market, in 2008, will involve in Net surfing of the towns and villages all over the country and originally capture the production of the notebook computer market 11.2% of those years for the first time, this data will rise to 19.6% again in 2009.
It is last weapon not to see by camp on Wintel, it last computer to when not bolting and coming mobile phone end, communication industry's giant taking mobile phone as possession, if high pass, flying and thinking of Companies such as Karl,etc. to feel uneasy again.
The beginning of June of 2009, on the computer exhibition of Computex Taibei, the semi-conductive manufacturers of bellwether in the communication industry camp fly and think of Karl, manufacturer's high pass union ARM of the chip and increase income in the operating system company etc. and put out the concept of one of intelligence. Its English name is Smartbook, by the intellectual mobile phone (Smartphone) And notebook computer (Notebook) English name amalgamate. Smartbook the intersection of origin and itself of name know, indicate rival that come from and direct against its.
In order to strengthen alliance's strength, high pass, flying to think of intelligence such as Karl this promoter to do one's utmost to invite each side to put into its camp, and willing to retire backstage for this, but even so, they have still met awkwardness in some expectation.
Such as at the beginning of putting out a concept of intelligence, high pass and fly, think Karl invite the intersection of Dezhou and instrument join camp of them, the intersection of Dezhou and until " the product of market already numerous at present, already confuse people instrument, we do not want to create more new product classifications " In order to be refused. In fact, this is only a pretext of an instrument of Dezhou, the essence reason is a ring in the benefit chain of the capital and interest that the instrument of Dezhou has already become and surfed the Net, in order to surf the Net one and relevant compatible products manufacturer offer the chip, it is tense that the company does not think of the relation that make oneself enter into an alliance with Wintel because of joining unidentified intelligence of a prospect in this camp, influence the realistic interests that can be seen.
The worry of the instrument of Dezhou is hidden in the heart in PC manufacturer too. As to high pass, fly, think Karl the intersection of intelligence and this promoters throw the olive branch had, they weigh when will certainly and cause the cost that the relation with Wintel alliance causes in the possible income joining intelligence in this camp intensely from this, then in PC manufacturer, someone chooses to look on with a cold eye; Someone meets with a smiling face, such as Lenovo Group; It is unclear that someone is ambiguous, typical representatives are a large computer of China.
At Computex exhibition of June of 2009, China large computer has shown that will put out this product of intelligence soon. But arrive August in the same year, China large Shen, CEO of computer, shake to correct oneself: "At present, we can not still see a market demand of sharp intelligence. The company must not put out this product of intelligence, is just considering the feasibility of this kind of product. "
Recently, the large computer Chairman Shi ChongTang in China reveals to the media, because the market prospect is not clear, the company puts out the time of one of intelligence " First but got too in the second quarter of 2009 " .
Commercial mode to produce strength all one's life
Consumers look on with a cold eye and what every cooperative partner chose and demonstrated on the basis of the interests is irresolute, let high pass, fly, think Karl a market prospect of intelligence promoted to do one's utmost appear " The cloudy sign " .
Nanjing University common Data Technologies Co., Ltd. one line manager Cheng Guang in Tianjin (assumed name, because demand to conceal one's identity in person) Support this argument too when being interviewed by " IT Times " reporter. He thinks, the intelligence one is conceptual and burning hot is totally a unidirectional marketing result at present, but not the result which each side echoes including consumer. And will find, it is the intelligence to direct in the backstage of such unidirectional marketing offensive several persons who benefit of promoter and maximum of this alliance after pushing the dense fog of one layer of public opinions aside, think in some wireless and figure chip manufacturers such as Karl, Nvidia, Marvell and high pass very fast, they have been losing favour on this market surfing the Net all the time.
But he thinks, it is " cloudy " at the same time It might not be the bad thing, it is " cloudy " Can " turn overcast " ,Also permitted " It clears up " ,The comprehensive marketing ability of this alliance that the key depends on intelligence, will form such comprehensive marketing ability, must try, stand up with one commercial mode the intersection of industry and the intersection of chain and every link enthusiasm transfer of manufacturer, for instance terminal manufacturer, operator,etc., form the resultant of forces.
As the intersection of intelligence and skeleton enemy of copy, surf the Net gaining fame and fortune of one the route is their preferably " teachers of the forecarriage " . After surfing the Net to originally put out, join forces in Wintel, terminal manufacturer and operator,etc. under marketing, Net surfing has originally made success not including expecting.
In fact, high pass have already begun to adopt the similar action. Besides drawing every terminal station manufacturer over to one's side actively, come from in the communication industry, they in close relation with operator, will not neglect this autogenous advantage. Meanwhile, intelligence is originally updated in the design too, its strong function, convenient use, make it break out between surfing the Net one, note-book, in order to court consumers' favor as many as possible.
High pass senior vice-president and concurrently the intersection of Greater China and Meng, president of district, show when being interviewed by " IT Times " reporter: Intelligence will originally adopt different channels to sell the route according to the actual conditions of all parts, the most likely lucky camp agrees to make the route in U.S.A., because it is its most effective channel to customize the channel. In China, intelligence may originally choose to adopt and walk on two legs like mobile phone, besides running and agreeing to make the channel, manufacturers sell through one's own channel too, so mostly both run side by side.
Cheng Guang says, the intelligence a market prospect present " cloudy " Current situation, it is originally at a key crossroad to explain intelligence, if the future commercial mode is unsuccessful, fail to fully arouse each side's strength, it will be evolved into a concept foam step by step finally that the concept at present is burning hot; On the contrary, just like the research institution IDC of the market predicts, until " whether 2013 market scale up to 16 billion dollars year " Prospect dash.
