as much as i hate to admit it because i was permanently damaged by using tumblr when i was like 12, it really is probably the best popular social media rn in my opinion, not even because it's necessarily good but just because everything else fucking SUCKS
chronological feed. being able to sort between what you follow and what the algorithm feeds you incredibly easily. being able to easily access things that interest you specifically via tags. customizable blogs! various ways of interaction between users! NOT EXCLUSIVE TO JUST IMAGE AND VIDEO FORMATS! text posts feel like such a novelty to me as someone who's primary social is mostly instagram. and sure twitter has text but firstly twitter sucks and secondly there's such a limit that in order to read anything of substance you gotta peruse through this long ass thread in their replies and its so unnecessary. also i just like how tumblr deals with images more as an artist than other socials