#internetpresence

[anncajgler-blog]

Green Scream - Richie Moment: Internet Presence 001

[houstonmarketingagency]

3 Things That Can Hinder Search Engine Optimization

Impeccable SEO can skyrocket your business to top page results, landing you new customers and drawing traffic to your website. However, bad SEO can do just the opposite and alienate you from seeing any real success. Whether you are new to SEO marketing or have been at it for quite some time, these three content flaws can spell disaster for your marketing campaign and leave you back at square one...

Too Much of a Good Thing… Some people believe that if three well placed keywords are good -- then, thirty well placed keywords are even better. The truth is that too much of a good thing really is too much of a good thing. Google's web crawlers can spot spammy content a mile away, and if you overload your content with more keywords than you do excellent reading... you are in for a world of hurt. A good rule of thumb is that if you cannot read the article and have it sound natural then it’s time to change your game plan.

Useless Content… Anyone can toss a few keywords in an article and pass it off as SEO, but not everyone can create good, useful content that just happens to have a few keywords. The best way to make it to the top pages of search engine results is to create content that matters. If you write good content -- Google will notice.

Failure to Use LSI Keywords… LSI keywords are complementary to your main keyword. There are plenty of free LSI keyword calculator tools online that can help you decide what words are good to use in tandem with your main keyword. These words can make getting noticed easier.

From too many keywords to crummy content, small mistakes can add up to big problems. However, when you take the time to really make sure that your SEO is effective and flawless, you will come away with the results you desire, and the knowledge to continue achieving marketing success one keyword and great article at a time.

Read More about SEO.

[kannrawson]

How to Curate Your Digital Identity as an Academic

If you don't manage your online presence, you are allowing search engines to create it for you.

[I'm getting a sense of deja vu with all these online presence advice columns...but this one's a little more advanced]