#italbec

[davidcurleigh]

ITALBEC INTERNATIONAL // AD CAMPAIGN

Into the studio walks Olimpia Testa the visionary behind many of the concepts created by Italbec over the years. I should also mention that she is an Instagram addict!!!! Not far behind Olimpia walks in Irina  & Tony who are leading the marketing campaign for this awesome Montreal company.

The Foot Selfie has been a beautiful, although at times misunderstood, phenomenon that has been rocking profiles of Instagram for a number of years now. What better way to show off sexy one-of-a-kind ceramics & tiles than by adding equally sexy and stylish shoes. Oh, and Kim’s legs are pretty easy on the eyes too :)

During our first pre-production meeting when (delicious) shoes were brought up, I immediately thought about giving my good friends at BROWNS a call.  We introduced the concept to them, they loved the direction and voila! a collaboration was born :)

The shoot will be a two part series. Half dropped this summer and the 2nd half will be coming out FW2015.

Here’s how the first billboard turned out. Please excuse my face in the foreground...

If you have been by the studio you might recognize the black radiator 

love this:) 

Getting the framing just right on the boom. Kim was certainly a trooper, spending a good part of the day on the floor during this shoot. It’s less comfy than it sounds... 

Grey card shot :) 

Agency: DESIGN GRAFICO Art Director: Tony Moriello Creative Director: Olimpa Testa  Marketing Director: Irina Budileanu Shoes: Browns Make-up: Sylvie Leveille Retouching: Megan Moore 

[davidcurleigh]

ITALBEC & A WORTHY CAUSE

Tonight I will be attending (and contributing to) an event coined “my little red suitcase” being held by Italbec International. Italbec has been a client of mine for a number of years now and they take their social responsibility as serious as their ceramic :)  Contrived by the one and only Olimpia Testa, my little red suitcase was started in order to give back to the community.  Proceeds gathered from this event going straight to Le Chaînon.  A woman’s shelter located here in Montreal.

I’m proud to call Italbec a client and Olimpia a friend. Please read on and make a donation if you can

David 

[davidcurleigh]

"Innovateurs, Provocateurs et Poetes"

 Part of a portrait series that i shot in the studio for a Italbec a very good client of mine that offers the most impressive selections of ceramic & stone tiles, granite and many other gorgeous materials to enhance any commercial or residential space.

The ads where created by the great Tony Moriello from Design Grafico.  there is a very good chance you have seen some of Tony's work around town.