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[restaurantmoneymakers]

THE BENEFITS OF SOCIAL MEDIA

THE BENEFITS OF SOCIAL MEDIA

Getting as much exposure as possible is mandatory if you want to take your business to the next level, and social media definitely allows you to access some amazing results in the long run thanks to this. Here we have created a list with some of the major benefits that you can obtain from social media!

 You can learn about the audience

With social media it will be a lot easier for you to…

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[restaurantmoneymakers]

Why Getting Reviews During Your Busy Times is Beneficial

Why Getting Reviews During Your Busy Times is Beneficial

Stress Test – Reasons for utilizing iTrueReview during your busy times

  It’s Friday or Saturday night and your restaurant is busy. Very busy. We expect that as we are finding that repeat and new customers are at an incline for those businesses maximizing their utilization of theiTrueReview platform.  With more reviews, come better scrutiny of your business, enhanced customer serviceand more reviews that are posted across the Internet, reaching more potential people.

Busy Times May Be Stressful but Present An Opportunity

Busy times in a restaurant are also the most stressful. Chefs scream for service, waitstaff are called away, pulled in multiple directions from their tasks to deal with an extra drink or an extra order for a customer, manager’s are running around ensuring everyone is working at top potential or any number of other things can be happening. It’s fun, yet crazy at the same time but may also present some potential hazards! During these busy times anything can go wrong, and what you don’t want is a knockout effect, where when one bad thing leads to another and then the whole thing has a domino collapse.

That’s why, even at the busiest times, the most efficient restaurants are still having their staff members bring the iTrueReview tablets to their guests.

Why?

iTrueReview is more than just a tool to get more publicity. It’s part of your standard operating procedure and is going to pick up the little things that get away from you during these hectic times. It’s going to keep you informed of your guests experience and ensures that the service and quality of food delivered is always as you would expect it to be. You wouldn’t stop cleaning glasses when you get busy, so why stop taking out the tablets. iTrueReview is a tool that helps you make the best of your night.

Here’s how:

Instant feedback from iTrueReview

You get to find out what your guests’ restaurant experience is like from their point of view, immediately! If your busboy is stressed out and has snapped at someone for getting in his way, you want to know about that. If the fries are going out underdone because the oil is too hot in the kitchen, you need to know. That way you can change quickly adapt to the needs of your guests, give the busboy his break and let the chefs know what’s been said.

iTrueReview gives you and your staff the chance to be the best you can, without leaving everything to chance.

 Morale-boosting motivation: Your staff needs it!

Your staff is not just in it for the money. They want to do a good job too. Stressful, busy times are hard enough, but when things get on top of a person, they often don’t know whether it’s going well or not. They can even lose perspective, turning what might have been a great, busy night of work into a miserable experience.

When nice things are said about your staff and your business, the instant upload of the reviews means that you can share the good news straightaway. People often write about their servers, name them and praise them for the level of service achieved. Use that to your advantage!

Staff motivation really doesn’t take much. Just a single, positive line about how well they’re doing is enough to keep them going all night.

So when you’re busy, and there are almost too many people coming in through the doors, keep using your iTrueReview platform. It’s there to make life easier for you and help enhance your guests overall experience.

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[restaurantmoneymakers]

iTrueReview: Streamlines Your Standard Operating Procedures

Restaurant owners have a million things to do on a daily basis, and there just aren’t enough hours in the day to cover it all. Even with all the right staff in the kitchen and front-of-house, we’ve still got inventories to check, ordering, making sure our workers are at the top of their game, updating social media, ensuring that the customers are happy, collecting and entering comment cards into the system – and using them to inform what we do. These details might be tedious, but they’re crucial to our businesses, not least because much of what we do feeds into our marketing.

Stop for a minute. Think about all the things you used to do when you first opened your business. What do you do differently now? Are there some things that fell by the wayside?

iTrueReview helps to close the gap between the things you want to do to help your business and the things you managed to get done. Let’s take a look at how it captures information, and how this can save you time and improve your marketing.

Instant feedback

An important part of our daily functions is touching tables; making sure customers are happy. With iTrueReview, customers are able to leave their review before they’ve even left your business, but better still, that review is sent to you within seconds. Whatever the feedback, you’ve got a view directly on to the action; it’s up to you to respond to that as quickly as you see fit.

Easily updated social media

iTrueReview updates your social media pages for you with your guests comments. It keeps your sites fresh and timely.  It’s a no-brainer for us, but the amount of time it frees up for you, while enabling you to work social media the way it needs, is priceless.

Promoting your business 

By placing your customers’ reviews across the web on well-known websites used by people local to your business, iTrueReview protects the integrity of your information and ensures that your public relations is continually flowing in key places on trustworthy sites. Think how long it might take you to upload 14 different reviews to several websites every single day. Too long. We take the tedium out of the job so that all you have to do is reap the benefits.

Build your database and your reputation at the same time

One of the best aspects of iTrueReview is the data that it gets from your customers. They tell us where they’re from, what their names are, when their birthdays are … and from that, your database is created.  You now have the power to send them personalised invitations and incentives, all the things that keep them coming back and bringing their friends. 

Let iTrueReview streamline your standard operating procedures, and you’ll never look back.

Contact iTrueReview LLC for more information at [email protected]

 Photo: Depositphotos.com, Image ID 8022359

[restaurantmoneymakers]

Serge Bistro, NY: A Strong Comeback

If your familiar with Serge's on Madison, your going to love the new Serge Bistro located on 1099 2nd Ave.  I had the pleasure of meeting the owner of Serge's Bistro through a restaurant review platform iTrueReview.

It was after Hurricane Sandy came and destroyed many parts of our community in New York.  As individuals,  many of us helped people try to get back on their feet. We donated money, clothing and our time to those in need. We focused on getting housing to those that lost everything and tried to restore some sense of normalcy to their lives. What we failed to do, was look at the business community the same way.  Business owners throughout New York lost everything.  Merchandise, equipment and memories were all shattered. Thousands lost their jobs and it will take some time for them to get back on their feet. As I drive the downtown New York area, remnants of Sandy can still be seen as many stores and restaurants are still closed without any improvements.  It's a depressing sight for a long time New Yorker, but the ray of hope can be seen in the spirit of the entrepreneur which still stands strong.

Serge's, is run by a man on a mission who has a deep passion for people and an internal love for the french cuisine. When Serge's on Madison was closed from the aftermath of the storm, Chef Serge decided not to wait and opened his new location.  Since opening last October, customers are finally finding their way back to their beloved Bistro.  One thing to be said about the mom and pop businesses is their commitment to excellence, attention to detail and love of their customers.  Serge's masterpieces in the art of French Cuisine could not be heard louder than through the over 120 reviews in the 3 month's they've received from their guests (4.7 out of 5). Not only has the food selections been touted as exquisite, but the service guests are receiving is nothing less than world class....One customer summed it up "Finally a French restaurant with good food without the attitude. The staff is super friendly and the owner has personality that matches the bold flavors of his food. This is the only local French restaurant I will eat at.".  Being that the iTrueReview restaurant review platform can only be completed from within the business and that it touches every table, the customer experience is clear when you read all the consecutive reviews expressing a deep appreciation not only for the bold french flavors but also the superb experience of the entire event.  Serge Bistro is sure to impress.

Serge's Bistro offers a simple, yet refined approach to every course.  Their extensive wine list coupled with the distinct selection of appetizers including Escargots de Bourgogne or Mousse De Foie Gras De Canard, soups and entrees (Duck Confit, Braised Lamb Shank Provençal) will satisfy the most discriminating palate. There is also a seasonal menu offered throughout the year.

Next time your in the city. and looking for a distinct meal, don't pass the opportunity to treat yourself to some phenomenal and flavorful dishes.

Reservations may be made at Sergebistro.com 

[restaurantmoneymakers]

How I Regained Control Over My Business!

There have been times (too many for my taste) where the restaurant experience leaves guests feeling under-appreciated. There could be many factors involved here… the server might be off his game that night, the cleanliness might be a notch lower than expectations, or as one of my managers were told ” the music is too loud and the meat a little salty”.  As an owner of a business, its the little things that can turn a great experience with a loyal customer into an average to below experience with a one time visitor. Not something we are proud of or work hard for!

Unfortunately, information and insight like this doesn’t come as frequently and more importantly as timely as you need it to be in order to correct the situation and get your guests happy and/or your establishment back on track. Instead, it finds itself somewhere on the internet for potential customers to peruse and make a detrimental determination that my business is not one they would like to visit.  Until now I was always playing catch up… Chasing my reviews and trying to make things right for my guests but often I was to late.  They were gone and their perception were made.

One day, during a trade show, I came across a company called iTrueReview.  The booth was filled with tablet technology and a large banner than hung over head stating “If You Don’t Care About Your Business, KEEP WALKING”.. Kind of  BOLD but it got my attention. Skeptical as I am, I approached the booth with no intention other than to hear what new gimmick, what new trick, what new way they are spinning the information to make it appealing but after an in depth conversation, I saw a distinct difference.  The biggest one is that they capture guest feedback but only while my guests are still in my business.  They couldn’t leave a review if they had already left. The company wasn’t really selling me any type of advertising, they weren’t looking to do anything for me…. Instead, they were providing a business platform that enabled my managers and I to do things for ourselves making us more efficient and more effective in running our day to day operations.  Some of the attributes I liked was that I’d get guest feedback in real time, I’d know what’s happening on my floors at all times, I’d immediately increase my customer service, I’d increase customers coming back and I’d increase the amount of people talking about my business. Now that a lot to deliver! They convinced me to schedule an appointment for a sales rep to come in and set us up.   The salesman was good. His passion and commitment behind the product seemed strong.. and he backed it up with “I promise that you will find things through my system that you would never have actually caught and if I am wrong, my system for the time you use it is FREE (System is under $100/month, with lower plans available) From my standpoint, it’s all about…creating, maintaining, and raising the bar on customer service and delivering a total experience each and every night. That’s my formula for success because if you don’t care what’s going on in your business, then your in the wrong business.

I’ve now had the product for sometime which has actually made a difference.  I see a more accountable staff, I see more regulars, I catch things that I can tend to faster than I had in the past and I have the reviews to show it. When I compare the feedback from  iTrueReview to typical online sites reviews, the difference is astounding!  Yelps got us at a 2.5 Star rating with 90 reviews….iTrueReview has us at a 4.6 Star rating with over 100 verified reviews…the difference is that iTrueReview is capturing my guests experience in real time…Don’t believe me.. See for yourself….

DMP, Brazilian Bull Steakhouse, Phoenix AZ

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