#itsgettingold

[emelypz]

"The only thing worse than getting old is never getting old.” — Jay Z. 

#ItsGettingOld is a personal project by myself and a small, nimble team of creatives. The photos speak for themselves. Support this project by sharing and following our instagram page. 

[sekerenews]

#ItsGettingOld: This Campaign Uses FaceApp to Make a Statement about the Impact of Police Brutality and Gun Violence

FaceApp is one of the internet’s latest obsessions, with many people, influencers and celebrities using the app to age themselves. The FaceApp allows users to age themselves, letting them know how they will look when they are older. The FaceApp spread like wildfire with so many people and celebrities using it. There was also a lot of controversy surrounding the use of the app. FaceApp’s privacy policy was a source of concern from the public with many calling it too intrusive.

Well, three creatives from McCann New York, saw the FaceApp as an opportunity to call attention to a serious issue. They used the app to launch a campaign called #ItsGettingOld. It was used to make a visual statement about the impact of police brutality and gun violence. The #ItsGettingOld campaign honours victims of police brutality and gun violence.

About the Its #ItsGettingOld Campaign

Like it said earlier the #ItsGettingOld campaign honours victims of police brutality and gun violence by using the FaceApp to make a visual statement.  The creatives involved in the campaign include Emely Perez who is a senior designer at McCann New York. She was the creative who came up with the initial idea. She connected with the VP and creative director Gabrielle Shirdan and freelance creative director Dabo Cher to bring the campaign to life. The #ItsGettingOld campaign lives on Instagram and they used pictures of some victims of police brutality and gun violence who sparked public outrage. Victims like Trayvon Martin, Philando Castile, Sandra Bland, Eric Garner and many more. They aged each of the victims using the FaceApp. This is to show what they would have looked like if their lives were not cut short. The campaign also includes a brief summary of the news article explaining how each person was killed.

The Creatives for McCann Speak about the Campaign

Emily Perez a senior designer at McCann New York who thought of the idea for the campaign spoke about the campaign. She talked about how the team wanted to use the technology available in the app to make a visual statement by showing the impossible. The impossible being the images of the older versions of these victims.  Perez mentioned that though it is heartbreaking to see the campaign, their goal is to get as many people to see this as possible because they feel it is necessary. Emily Perez and Gabrielle Shirdan spoke to Ad Week about the campaign in an interview. To read more about what inspired them and the goal of the campaign. Please click here. Read the full article

[random-fanfics-101]

Tumblr is getting old

I thought I liked tumblr but I can’t even read a story anymore without people having to act like saints, SJWs, or bringing something political into view. It’s really annoying.

[happykidhideout]

Instead of the government shutting down all the time, why not do something productive? This makes me sick when the government can go home out of random but I can’t so my proposal is simple. Find a way to get guns out of here! Look at how other countries do it and adapt or something because your butt shutting down is only making everyone else more mad with you already. #FixIt #nomoregovermentshutdown #ItsGettingOld #guncontrolnow 👌🏾

[happy-isgood-blog]

Thanksgiving is just around the corner and Christmas is its neighbor. Where does the time go? #holidayfun #reindeergames #newyearnewme #maybe #itsgettingold #didmorethanexpectedthisyear

[djeddygonzalez-blog]

yes please... #postpicturesnotquotes #nobodycares #seriously #itsgettingold #adayinthelifeof #eddygonzalez #essgroove

[anniethepiscean]

It’s so easy for people to label things they don’t understand and point fingers at everyone but themselves. Seriously reconsidering a lot of things.

[gay-twxt]

I'm bored of feeling so sad and wanting to die all the time.