#ive tag

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REVIVE+

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someday people will look back on what Naoi Rei is doing and credit her initiative for opening doors for idols to have more creative freedom within their workplace, in an industry of censorship and overworking of idols who have little to no say in the final products they work in. here's what she has been doing that has been showing good results in the last year and a half regarding IVE's branding:

1) singlehandedly changed IVE's tiktok branding, catering to gen z more with the use of popular trends and innovative challenges she set up herself (plushie, runaway guinea, ribbon pose, gyaru pose)

2) took into account the fans' opinions on aesthetic choices they wished to see more often from the group, directly speaking to creative directors and merch production teams to cater more to their target audience's demands (individual members' original merch designs, ive secret's surprise plushie merch version, more fashion inputs on stage outfits, creative versions of their second full-album were Rei's idea- such as more secret plushie blind boxes and collaboration with real artists for this and the loved ive version.)

3) put an emphasis on self expression again, in a generation overcome by clean girl aesthetic being pushed, she chose japanese gyaru as an inspiration for her branding, lately. Rei has brought back individuality and color into IVE's promotions and social media with her polka dots, plushies and creatively edited instagram feed. (this has shown its real-life impact on IVE's latest album's physical designs, as they're more diverse in between versions and more creative each comeback. think the difference between IVE I'VE and REVIVE+ - the first incredibly timeless and crucial to IVE's visual identity and legacy as a design choice, but the second shows how the group has adapted to stay on top of charts and commercial and social relevance, and last but not least, be the second kpop group with the most PAKs in history. they keep pushing and getting it right every comeback)

+ how many girls and women she has helped make more confident with her kindness and positive thinking (which is something i love about all the IVE girls, really!)

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ive are very strictly media trained and i love seeing them do foreign video interviews because i feel like wony and gaeul let loose more! i want to see them honestly express silly things like their favorite movies and what they think about the group chat freely!!! they're always soooo put together, unlike any other gg i follow, but they're my favorites forever, so i want more of them in western media. starship, get going!!!

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am i crazy insane or does rei have some backing vocals in liz's solo?

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oh hell nah bro they're going to change the minive character designs

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cheshire rei 🐈‍⬛💜

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REIIIIIIIIII REIIII AND GAEULLLLLL AND REIIIIIIIIII

and LILYYYYYYYYYT AND KYUJIN AND SULLYOONNNNNNNN

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ive saw some people thinking other groups are more ever after high than them and they were like no. lucid dream