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IWSR：烈酒成為 2025 年全球表現最差的酒精類別
根據國際酒精飲料研究機構 IWSR 的數據顯示，2025 年對全球酒精飲料（Total Beverage Alcohol, TBA）產業而言是極具挑戰的一年。在全球排名前 22 個主要市場中，酒精飲料總銷量下降了 2%，其中「烈酒（Spirits）」類別在價值的跌幅上一如預期，是所有品項中跌最狠的冠軍，被評為2025年度表現最差的類別。 烈酒市場面臨重挫，中國與美國表現低迷 IWSR 指出，2025 年烈酒類別的全球銷量下降了 4%，價值更是大幅縮水 9%。這項數據很大程度上受到了「各國產烈酒」（例如中國的白酒）表現不佳的拖累。若扣除這類國家烈酒，全球烈酒銷量與價值的跌幅「在帳面數據上」就顯得相對緩和，均為 1%。 從個別市場方面來分析： 中國： 作為全球最大的酒精飲料市場，其銷量下降 2%，但價值重挫…
IWSR finds Gen Z interest in monthlong abstinence stalls
Monthlong alcohol-abstinence campaigns are losing momentum among Australia’s Gen Z legal drinking age (LDA+) consumers, according to new findings from IWSR’s latest Bevtrac survey. In Australia, the share of Gen Z LDA+ drinkers who said they had abstained from alcohol for a month or longer in the past six months fell sharply, dropping from 39 per cent to 24 per cent. A similar trend was observed…
Global beverage alcohol volumes predicted to rise 3% in 2021: IWSR
Global beverage alcohol volumes predicted to rise 3% in 2021: IWSR
Long-term volume recovery is forecasted at +1.5% compound annual growth rate 2021 to 2025. The two fastest-growing categories, according to IWSR forecasts, are no-alcohol spirits (projected at +30.6% CAGR 2021-2025), and RTDs (+10.2%). “Recovery will be boosted by the industry pivoting rapidly in key markets, the momentum of ecommerce and RTDs, and increasing sophistication of the at-home…
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Low & no alcohol categories show resilience against COVID-19 alcohol declines
Low & no alcohol categories show resilience against COVID-19 alcohol declines
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In fact, low and no alcohol beer is predicted to remain resilient through 2024, with IWSR forecasting volume CAGR growth of 5.9% (2019-2024).
Total global beverage alcohol is expected to see an 8% decline in 2020 as a result of the pandemic. But against this backdrop, IWSR currently expects to see the low and no alcohol categories remain relatively stable.
Biggest growing low/no beer…
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VINEXPO 2020 Paris
Story and photos by Dr. Michael Lm The Travelling GOurmet TM
Copyright all rights reserved
The suave and debonair Travelling Gourmet reports on the…
MOST cutting edge trends at the…
IWSR / WINE INTELLIGENCE CONFERENCE HIGHLIGHTS
Paris, 10 February 2020 – Vinexpo Paris inaugural conference of the new show reveals spirits premiumisation on upward trend and continuing success story of rosé growth –…
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Data Says Americans Are Drinking Less Alcohol
Data Says Americans Are Drinking Less Alcohol
According to a study released last week by IWSR, they say Americans drank less alcohol in 2018. A trend that has continued for the third straight year.
IWSR, who provides data for the global beverage alcohol market, says the total alcohol volume in the US declined by -0.8 last year to 3.345 billion 9-liter cases, which is slightly worse than the -0.7% slip the year prior. Distilled spirits were…
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Tel père: le film ou on résout les problèmes grâce au bourbon!
Tel père: le film ou on résout les problèmes grâce au bourbon!
C’est l’été, le temps des films légers à regarder sans réfléchir!
Netflix, mon meilleur ami sort régulièrement des films dans ce genre et c’est confortablement installé dans mon canapé que je me décide à regarder le film “Tel Père” ou Like Father pour nos amis friands de la VO.
Le film est tout récent (le 3 août), chic, l’occasion de me vanter d’être à la page “cinéphilement” parlant!
Si on…
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Exclusive interview with Chairman of SOPEXA on Wine trends...
Story & photos by Dr. Michael Lim The Travelling GourmetTM
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The irrepressible Travelling Gourmet gets an update on Wine & Spirits trends from Xavier de Eizaguirre, 64, Chairman of SOPEXA…
MENTIONING Vinexpo’s market intelligence study from the International Wine & Spirit Research, Xavier told me, “China is the world’s largest red wine consumer and consumed more than 155 million…
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