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VINEXPO 2020 Paris
Story and photos by Dr. Michael Lm The Travelling GOurmet TM
Copyright all rights reserved
The suave and debonair Travelling Gourmet reports on the…
MOST cutting edge trends at the…
IWSR / WINE INTELLIGENCE CONFERENCE HIGHLIGHTS
Paris, 10 February 2020 – Vinexpo Paris inaugural conference of the new show reveals spirits premiumisation on upward trend and continuing success story of rosé growth –…
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Conheça as tendências do mercado global de vinhos na visão dos tomadores de decisão da indústria
Conheça as tendências do mercado global de vinhos na visão dos tomadores de decisão da indústria
São Paulo – A Wine Intelligence acaba de lançar o estudo Global Wine Industry Outlook: Confidence, opportunities & threats to 2025. Publicado em agosto de 2019, trata-se do primeiro relatório estratégico da consultoria britânica baseado nas percepções de profissionais da indústria do vinho.
No total, foram mais de 700 entrevistados em 52 mercados, principalmente os cinco maiores: Estados Unidos,…
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Mais Qualidade e Menos Quantidade no mundo do vinho
Mais Qualidade e Menos Quantidade no mundo do vinho
O relatório Global Compass 2018-19 da Wine Intelligence mostra que os consumidores estão trocando quantidade por qualidade nos 50 principais mercados de vinho do mundo
Os 50 maiores mercados de vinho do mundo consumiram os mesmos volumes de vinho em 2017 em comparação com o ano anterior, mas gastaram 3% a mais em dólares do que em 2016, de acordo com um novo relatório publicado pela Wine…
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From caveman to wine and food geek !
From Wine Intelligence :
In touch with our inner caveman: how technology is enabling some ancient behaviours in the global food and drink industry, according to a new report
Echoes of our primitive tribal roots remain present in our decisions about what we eat and drink, and this phenomenon is being further enabled by the social internet, according to a new report by Intellima. Three broad instincts – to conform, to explore and to seek reward – are at the heart of consumer attitudes to brands outlined in the report. These are further defined into nine facets of behaviour that drive purchase choices in the report entitled Global Trends in Alcoholic Drinks 2013 Using examples from the drinks industry, as well as the wider consumer world, the report builds up a picture of how people are converging towards a set of characteristics and behaviour patterns. The need to connect with and “own” a unique story is explored in behaviour dubbed Telling Tales, while Feel Good looks at the extent to which we need our behaviour to have a beneficial effect on the world.
Although the study acknowledges that some of the behaviours are more likely to be found in the developed world, it argues that the nine characteristics, which also include more generally observed behaviour such as increasing emphasis on health (dubbed Well Being), the internet-fuelled phenomenon of creating, adapting and mixing ideas (Consumer Generated and Fusion), and the need to ensure that a brand is telling the truth (Transparency) are as applicable in China today as they are in the UK.
The resurgence in vinyl record sales is linked to a fondness for old-time drinks branding; we establish a connection between Starbucks’ UK tax affairs and the natural wine movement; and draw parallels with a real-life Polish superhero and some recent drinks industry efforts to empower women. The online shock and anger in the UK and France at “beef” products containing horse meat is echoed by the increasing pressure building from internet chat rooms in China for more trustworthy regulation of food and drink. Intellima chief executive Lulie Halstead says: “The internet has not changed us as human beings. It has simply allowed us to tap into some very ancient instincts and to act upon them in new ways. All of the nine trends we observe around the world have been accelerated or amplified by new technology, so the pace of change in the consumer world is unparalleled.”
5 things you need to know before doing wine business in Asia
You are maybe already focused on UK and London International Wine Fair, but let's have a look on how you can make business and succeed on Asian market.
5 big things seen at last ProWein, from Wine Intelligence.
- Asian markets, classification - wine perceived as healthy, fashionable and social drink - wine as gift still driving the Chinese market - branding need to be tailored to local cultural needs - if you want to meet your consumers, go online
