Daniel3.jpg – Sunsets and spiders [no spiders]
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Daniel3.jpg – Sunsets and spiders [no spiders]
GoPro & DSC getting busy!
GoPro: Longest Jump Story Professional skier and rally driver Guerlain Chicherit attempted to beat the world record for longest ramp car jump.
James Kirkham
James Kirkham, Senior Generalist artists at Realtime:Uk presents his new reel featuring presshading lighting rendering compositing grading and hair groom lookdev/sim.
James Kirkham
James Kirkham
James Kirkham
James Kirkham
James Kirkham
James Kirkham
James Kirkham
James Kirkham
James Kirkham
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The future of branded content over the next 5 years will ultimately mean we can recognise it less as traditional advertising and more as opt-in personalised content It will be just content which people engage with that is relevant and personal and tailored to them. Perfectly honed to match your profile, your loves, needs and desires. It will be an increasingly screen less world less about desk top computers and more about an internet of things, so we need to think less about branded content to screens and more about how content will be engaged with or interacted with wherever we are whenever we want to. Adapted evolved content tailored and personal to you - just like we are recognised through cookies, will instead be you the user recognised through talent talking to you, directly to you as part of a pre-orchestrated pre-determined image. Super accessibility through the content you consume means not having to hide behind 140 characters, instead you can see something compelling and have a conversation live with talent or within a brand construct. Branded content moving off screen means things like making a branded gesture mnemonic to access the brand - think about tracing out the Heineken star when you walk into a bar to access content or order a beer. Think of it less about branded content, more about your branded life.
James Kirkham, Global Head of Social & Mobile at Leo Burnett, and Co-founder of Holler