Dec 26, 2017
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Quartz Publisher Takes Disciplined Approach To Making Quality Journalism Profitable
Oscar Romero's Update: AdExchanger | Nearly five years ago, Quartz publisher Jay Lauf set out to create “the business news brand of our century.” Lauf sees Quartz well on its way to reaching that goal. At launch, the company aimed to provide readers with a mobile, social-focused alternative to current high-quality business news sites. Most, like The Economist, required a... Continue reading » The post Quartz Publisher Takes Disciplined Approach To Making Quality Journalism Profitable appeared first on AdExchanger.
Want a Successful iPad App? Impress the Reader, Not Yourself
The Atlantic is going back to the drawing board on its idea for a premium iPad App (dubbed The Atlantic Premium). The original concept would have offered a daily bundle of its online content for a monthly fee (The Atlantic sells single issues on the iPad for $4.99). However, publisher Jay Lauf tells paidContent that "We felt that we missed that first wave of iPad magazine releases and we wanted to do something a little different, a little more special."
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