Jeff Gluek shows us that where people go is a powerful indicator of how brands are doing. Foursquare used Place Insights to play fortune teller and predict both iPhone sales and Chipotle losses (down to 0.03% accuracy, nbd). Magilytics at work.

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Jeff Gluek shows us that where people go is a powerful indicator of how brands are doing. Foursquare used Place Insights to play fortune teller and predict both iPhone sales and Chipotle losses (down to 0.03% accuracy, nbd). Magilytics at work.