I wish this was as viral as the original article.
- The “carbon footprint” is a concept made up by the fossil fuel industry to shift blame away from themselves and onto individuals. I agree with the article’s premise but it did not mention the role of the government to better regulate, or that industries like the fossil fuel industry should. It’s much, much easier to blame individuals than call for systemic change. - The article was cited as “research” from a “sustainability-driven marketing agency” in publications like Buzzfeed, The Tab, and others. But it’s not research; it’s a compilation of someone else’s data. Plus, nowhere on their site does Yard call themselves a sustainability-driven marketing agency. They literally scraped the data from a Twitter user called Celebrity Jets. (Celebrity Jets does get it from a reputable and fact-checkable if occasionally inaccurate source, @ADSBExchange.) - There was no methodology. Maybe it’s the scientist in me, but for anything to be called a study you have to show your methods. The numbers were available upon request, so I have requested them, but otherwise it was unclear how they got these numbers.
Click the link to see their math basically proving the original article's math was completely wrong.