#jit 11

[gloriak14]

Questions of a Social Media Marketer (2)

 Why has social media had such a powerful impact?

Social media has allowed people to be connected 24 hours 7 days a week.  This means that organizations can reach customers every day, all day and has given marketers numerous opportunities that they never had before.  The main opportunity is that a marketer is given instant feedback on consumer opinions. For example, say someone tweets...

"I just tried #Lay's new flavor of potato chips...Amazing!! #siracha"

Lay's is able to retweet and repost this positive feedback so that it may be shared with other potato chip eaters and then they may be more inclined to purchase siracha potato chips and to maybe try their other new flavors.

It also allows companies to respond and correct negative customer feedback. For example if someone tweets...

"That barista at #Starbucks was such a jerk! I want a coffee but hold the attitude!"

Starbucks could then save the relationship by responding...

"We're sorry for the attitude, have a coffee on us!" www.linktofreecoffeecoupon.com

  I posted the following questions on reddit:

What are some of the popular misconceptions many marketers have about social media?

Is social media something that small companies and entrepreneurs can take advantage of, or is it mostly for large players only?

How has social media changed general marketing strategies?

Is social media an evolution of marketing, or an evolution of public relations? How has social media changed PR?

What is the cost of entry for a social media marketing effort? Is it comparable to the cost of traditional marketing efforts such as TV and print?

Unfortunately I have yet to get a valid response.  I will post the answers in a comment when I get them.

A question that I find hard to answer is:

Are there any tools that are "must haves" for every social media marketing effort?

[gloriak14]

Questions of a Social Media Marketer (1)

1) How important is personal branding?

Organizations develop brands for their company's product  so they stand out amongst shelves and shelves of similar products.  Branding allows the organization build a defined relationship with the consumer.  This works with people as well.  By developing a strong personal brand and incorporating that brand in their social media accounts and creative pieces they can develop a defined relationship with employers or other people online.  Without personal branding, you would lose focus and would get lost in the crowd of billions of internet users.

I posted the following questions on reddit 

What are some of the popular misconceptions many marketers have about social media?

Is social media something that small companies and entrepreneurs can take advantage of, or is it mostly for large players only?

How has social media changed general marketing strategies?

Is social media an evolution of marketing, or an evolution of public relations? How has social media changed PR?

What is the cost of entry for a social media marketing effort? Is it comparable to the cost of traditional marketing efforts such as TV and print?

Unfortunately I have yet to get a valid reply.

The question that I found most challenging to answer was:

Is it possible to monetize engagement (in other words, is there a direct relation between social media and sales)?

I find this question hard to answer because I think it is hard to measure engagement that has directly correlated with sales.

[agiomuso]

JIT 11

1. The question I chose to answer in Agresta, Bough, and Miletsky's book titled, "Perspectives On Social Media Marketing" was how has social media changed general marketing strategies? It is truly astounding to see how much social media has changed the face of general marketing strategies.  Unlike before, it has given more power to the people which has allowed anyone and everyone to make their voices heard.  It also has allowed businesses to establish direct relationships with their consumers. Instead of companies talking at their consumers or potential consumers, they now are talking with their consumers through social media conversations, such as through Twitter or Facebook posts.  Social media has also allowed marketers to advertise more freely and essentially at a much lower cost than traditional advertising.

2.  I asked my sister who started her own business in employment background screening question number 5 which asked, "Is social media something that small companies and entrepreneurs can take advantage of, or is it mostly for large players only?"

 Her response:

"Social media is almost more important for small businesses than it is for larger corporations because it is an inexpensive way to get your brand out to the millions of people and other businesses that utilize social networks.  Not only are sites like Twitter easy to navigate, they are full of information (like links to articles) where one can learn more about their industry, provide insight, and promote their brand.  Sites like Facebook and LinkedIn are equipped with the information a consumer needs to know about a brand." (Brittany Giomuso, Traceback Screening, Owner)

3. The question that I found the most difficult to answer was what would you consider to be the best social media campaign ever run?  There have been so many social media campaigns run that have had such an impact that I would find it a little difficult to pick just one.