May 25
USPTO Director John Squires at INTA 2026: Unveiling ‘America’s Branding Agency’
At the United States Patent and Trademark Office, Director John Squires introduced a strong focus on combating deepfakes at the 2026 INTA meeting in London, calling the agency “America’s Branding Agency.” His proposed John Squires Deepfake Policy emphasizes protecting Name, Image, and Likeness (NIL) through stronger trademark-based safeguards against AI-generated impersonation. The policy highlights growing concerns over digital identity theft and reinforces the role of IP protection in securing creators, influencers, and businesses in the AI-driven economy.